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Type: Article

Section: Fragrance > Trends

Creative Perfumery in a Commercial World

A change in our mission has shown itself. We must at the same time seize everything new, everything innovative, anticipate in every way; we must also contribute to creating new consuming mediums, new consuming patterns.

The Future for Fragrance in Mass Marketed Products

I believe it is necessary to have early, direct, close contact between the major architects of product quality-the formulator and the perfumer.

New Perfumery Raw Materials

Nine companies presented new materials during the Thursday afternoon session. Chuck Yardley, Account Executive, and Gary Remans, Manager, Odor Control, Chem-Fleur International, introduced three new materials

Perfumer Support of Sales

To this observer, the session appeared to be a much appreciated direct dialogue between customer perfumers and supplier perfumers which apparently doesn’t happen very often

The Trials and Tribulations of the Perfumer

I shall keep my paper geared to the problems of the perfumer of an essential oil-compound house in Europe exporting a major part of its production worldwide. I am purposely stressing the point of worldwide exports because this has a direct bearing from the outset on the modern perfurmer’s code of conduct.

Perfumery Techniques in Evolution—II

The relation between the great aromatics and the new creations still continues; it is precisely the understanding of these aromatics which gives us a glimpse of what is going to take place in this decade of the eighties.

Is There A Reason To Wear A Fragrance?

If we treat our products with respect, and motivate professional people to promote sales in a creative way, we can be assured that people will continue to buy and wear fragrance in increasing numbers. They have done it for thousands of years. Why should they stop now? People like to be noticed, remembered, identified, feel euphoric, attractive and considered elegant.

Breakthrough Creativity and Psychographics

This fragrance psychographic “overlay” to VALS is one new breakthrough area we are pioneering. We avoid the unworkable ideas or logic-deductions, the two polarities of mediocrity in the marketing and advertising of products. We use the fragrance psychographics as an invaluable creative tool toward focusing our breakthrough problem-solving in a constructive way.

History and the Name Game: It Makes Scents

Are the perfumes of the past likely to cast any light on modern times? Most people are inclined to say “no” and to emphasize that obviously a certain period of time has its own rules and its own habits and its own creativity. Some people can just discard the past; others may just adore it. A third possible way is derived from the fact that certain perfumes of the past are still available on the market.

Aggressive New Product lntroductions— A Necessity in a Mature Market

One of the techniques that the automotive, electronics and other industries have used to combat market maturity has been to aggressively introduce new products at the very time of maturity. While this technique may appear to be very risky, it is almost a necessity to introduce new products during maturation of a market in order to regain the customer’s attention and stimulate new interest in the industry’s products.

The Future of Natural Essential Oils in the Flavor and Fragrance Industry

The essential oil industry worldwide remains healthy, although at present there may be over-production for some specific essential oils. With all the progress in the field of chemistry, has the essential oil industry dropped by the wayside, a victim of technological advance? The answer is emphatically no !

Words Versus Odours How Perfumers Communicate

Odour profiles as an easy method of odour comparison, based on mean results of odour evaluation by a team of perfumers, was the best way of classification of the products.

How to Make a Perfumery Presentation

The real objective, in fact the only objective of any perfume presentation of single perfume materials or of more complicated specialties should be that of marketing. Consequently every facet of the presentation should he concentrated on making the offerings attractive to the potential buyer.

Malodor Control-—A Review

Presented at the 1986 International Perfumery Congress. Through the centuries, societies and cultures have tried to eliminate bad odors from their environment. From the burning of odorant woods and herbs through incense, fragrant oils and pomades to our modern aerosol technology, the search for a more pleasant surrounding goes on.

What Past is Prologue?

Our industy is changing, getting smafler in the number of people it needs to survive. The proflle of the industry is forever altered, but it’s not without a future. New ideas, such as aroma therapy, Offer some challenge for new growth, but even that one needs a new name if it is to be for consumer products.

Perfumery Techniques in Evolution—Ill

Now I would like to discuss our profession. I want to insist once again that new chemicals and essential oils have always opened up the flood gates of innovation and creativity; nowadays more than ever the perfumer can no longer continue to say that everything can he done just with talent, spontaneity, sensibility and creativity.

Physical and Psychological Keys to Cosmetic Usage

I believe that the past can provide clues to future growth. Growth should come from many sources. Growth should come from increased fragrance consumption in bath products, environmental fragrances, aroma therapy and importantly, from more frequent application of alcohol-based fragrances.

Quality in a Perfume

The sooner the perfumer starts using all the other disciplines available, including and especially those of the manufacturer, the more success and the more quality will be put into each creation. So going back to the original preposition of the perfume and quality, the answer lies in the two words--total involvement.

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