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Section: Fragrance > Personal Care/Beauty

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Topics in Perfumery: Creating Effective Natural Fragrances

What’s driving the contemporary fragrance consumer and how perfumers can overcome obstacles to deliver on the promise of “natural”. “As we stand at the brink of a second nuclear age and a period of unprecedented climate change,” the Cambridge cosmologist Stephen Hawking recently stated, “scientists have a special responsibility, once again, to inform the public and to advise leaders about the perils that humanity faces.” With dire predictions such as this and the realities of life, no wonder that there exists an atmosphere of stress and anxiety throughout society.

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Top 5 Fragrance Headlines of January 2025

Learn more about which fragrance articles caught readers' eyes last month.

BORNTOSTANDOUT is known for its gourmand fragrances, such as Drunk Lovers, Be My Cookie and Mad Honey.

BORNTOSTANDOUT to Launch in Selfridges in UK

The Korean brand, which received Series A funding from L’Oréal, will be distributed in the UK by Phoenix Beauty.

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[podcast] Layering Experiences to Create Product Complexity

"[One] area where there’s quite a bit of interest ... is around the notion of complexity. ...In this idea of complexity, [we've done] work in sort of pairing, sequencing and combining." Learn more about this concept from Charles Spence, Ph.D., in this free podcast, sponsored by Berjé.

“Summer is the perfect time to bring something fresh to our lineup,” said chief marketing officer Luis Garcia.

Tree Hut Expands Portfolio with Summer Collection

The brand hopes this expansion will reflect their commitment to sensorial experiences combined with high-quality body care.

Bella Hadid's Ôrəbella Signals the Skinification & Moodification of Perfume

Ôrəbella users simply shake the bottles prior to application to "activate" the scents, which comprise the brand's Ôrəlixir base, a mixture of hydrating snow mushroom and a blend of moisturizing camellia, almond, olive, jojoba and shea.

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A revolution in fragrance: Lemon Myrtle – the new citrus

Lemon Myrtle - With a sophisticated aroma and naturally occurring citral, this versatile ingredient offers benefits from antimicrobial to mood enhancement. Read about this fresh, sustainable 'new citrus' capturing hearts worldwide!

Jamie Wilson, beauty editor at Marie Claire, said, 'Younger generations exploring the fragrance world for the first time have played a huge role in growing the category, fueling an increase in viral moments on platforms like #PerfumeTok.'

Marie Claire Releases 10 Biggest Fragrance Trends for 2025

The ten trends reflect the influence of younger consumers on the industry.

Growth drivers in the fragrance sector again included higher concentrations, including parfums (up 43%) and eau de parfums (up 14%).

Decoding the 2024-2025 Fragrance Boom: Prestige x Value

Luxury brands accounted for 12% of prestige fragrance sales and grew faster than the overall category, per Circana.

LUZI is a family-owned Swiss company specialized in the development of unique scents for fine fragrances, personal care, home and air care.

LUZI Announces Promotion of Four Perfumers to Principal Perfumer

These perfumers have become "pillars" in the family-owned fragrance house, according to the company's press release.

Pheromones, the natural chemical signals our bodies emit, can influence how we perceive and connect with others, especially in romantic contexts.

The Impact of Fragrance on Enhancing Pheromones and Attraction

Fragrance developers are experimenting with natural and synthetic pheromones in their formulations, and new research indicates they’re onto something.

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[podcast] Consumers are Lured by the Right Click Closure

"Marketers ... should engage more of their customer’s senses in a rational and emotional manner. That’s how you can create more engagement with your customer," says Charles Spence, Ph.D. Learn more of his insights from our seven-part podcast series, sponsored by Berjé.

Joseph Abboud's fragrance collection will debut with four eau de parfums in select department stores, e-commerce and specialty retailers nationwide.

Joseph Abboud Brand to Launch Men's Fragrance & Grooming Collections

Joseph Abboud's fragrance collection will debut with four eau de parfums in select department stores, e-commerce and specialty retailers nationwide.

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SIMPPAR XIV: Scent, Place and the Story of Perfumery

Hosted by the French Society of Perfumers, the 14th SIMPPAR took place on June 5-6, 2019 in Paris featuring new and staple perfumery raw materials and the event's largest number of attendees and exhibitors to date.

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WFFC Honors Catalina Lee at 35th Annual Gala

WFFC has announced that they will be honoring Catalina Lee at the upcoming WFFC Annual Gala. Catalina Lee has over 25 years of flavor experience and has worked for companies like Firmenich, Givaudan and Colgate-Palmolive Company.

Trends and developments: Organic Standards for Personal Care Products

Developing common-sense standards to boost the personal care industry and aid the consumer. Few subjects in the personal care world have generated as much interest and attention in recent years as the development of new standards in organic personal care. For those involved in the product-development side of the natural/organic business, it has been a reflective -- and sometimes pensive -- period.

The Beach Coco Power Mist is formulated with pineapple, coconut water, vanilla and top notes of sweet orange and grapefruit.

Touchland Launches Beach Coco Power Mist Scented Hand Sanitizer

The Beach Coco Power Mist is formulated with pineapple, coconut water, vanilla and top notes of sweet orange and grapefruit.

Keva is a fragrance and flavor manufacturer based in India.

Fragrance Creators Association Adds Keva USA to its Membership

Kedar Vaze, chief executive officer of Keva, said, “Joining FCA enables us to strengthen our engagement with industry peers and amplify our leadership in sustainability initiatives.”

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