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Section: Fragrance > Personal Care/Beauty
Unilever is investing €100 million to build in-house, digitally enabled fragrance design and creation capabilities.
Why Unilever is Building an In-house Fragrance House
The company is planning to recruit expert perfumers in the United Kingdom, United States, and India to work across the global portfolio of brands.
Nov 25th, 2024
Keva is a fragrance and flavor manufacturer based in India.
Fragrance Creators Association Adds Keva USA to its Membership
Kedar Vaze, chief executive officer of Keva, said, “Joining FCA enables us to strengthen our engagement with industry peers and amplify our leadership in sustainability initiatives.”
Dec 6th, 2024
According to NielsenIQ, Gen Alpha is driving online fragrance searches, with 'for children' queries up 40% year-over-year.
Fragrance Has Immense Momentum Going into 2025: New Data
Taken together, NielsenIQ notes 2024 trended "above historical sales levels."
Jan 9th, 2025
Participating brands in Black-Owned Fragrance Week include Matteo Parfums, Moodeaux, and Coco & Rose.
Black-Owned Fragrance Week Returns to Celebrate Black Perfumers
The event began four years ago to empower Black-owned brands and encourage equity in the industry.
Jan 27th, 2025
While essential oils have long been at the heart of natural perfumery, their complex chemical compositions can introduce regulatory headaches and potential allergens.
Rethinking Naturals: How Thoughtful Formulation is Changing Fragrance Development
Natural isolates extracted from plants, fruits, and essential oils combine the richness of natural fragrances with regulatory ease.
Apr 1st, 2025
With innovations in nano-emulsions, enhanced skin compatibility, and sustainability benefits, alcohol-free fragrances are set to redefine the future of fine fragrance.
Skinification of Fragrance: The Rise of Alcohol-Free Perfumes
Fragrances formulated without alcohol meet consumer demand for long-lasting scents that also nourish and protect the skin.
May 1st, 2025
The brand claims in its press release that the findings of the survey support the idea that Gen Z consumers use fragrance as a “social signal.”
AXE Commissions Survey to Reveal Gen Z Fragrance Preferences
The survey revealed five distinct categories that are popular among young consumers and inspire confidence and charisma.
Aug 6th, 2025
The Daisy Drops fragrances are reinterpretations of the original Daisy scents, formulated into a gel-like composition without alcohol.
Marc Jacobs Launches Daisy Drops Sustainable Single-Dose Fragrance Capsules
The Daisy Drops fragrances are reinterpretations of the original Daisy scents, formulated into a gel-like composition without alcohol.
Aug 4th, 2023
Positivity
The Heart Company Releases Vegan Fragrance Line Based on Emotions
The fragrances are centered around love, positivity, kindness, good vibes, fun and daily inspiration.
Aug 9th, 2023
The three-day event featured a bustling expo hall with nearly 120 exhibitors showcasing unique raw materials from every corner of the globe.
Fragrance Ingredients, Equipment & Technologies Showcased at World Perfumery Congress 2024
Below is a breakdown of each booth Perfumer & Flavorist+ editor, Jacqui Mueller visited during WPC 2024 and the products showcased as well as some images of booths in action.
Aug 8th, 2024
Searches such as 'tropical colognes' and 'best fruity colognes' are trending on TikTok.
TikTok Signals Tropical Takeover in Men’s Fragrance, Says AXE
The men's fragrance brand used TikTok search data to determine the top trending scents for men this summer.
Jun 17th, 2025
halal3
Eurofragance's Singapore Facility to Focus on Halal-Certified Fragrances
The Barcelona-based company opened its facility doors in Singapore in December 2016, and now expands into halal-certifications for the booming Asian market.
Oct 27th, 2017
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Future of Fragrance and Its Growth With Hannah Symons
At the World Perfumery Congress 2018, the fragrance industry will take a look forward with Hannah Symons' keynote presentation, “The Future of Fragrance & Growth Opportunities.”
Apr 3rd, 2018
The Invisible Power of Fragrance: Honoring Camille McDonald
Highlights from the Fragrance Foundation's Circle of Champions Award night
Dec 30th, 2011
Brand founder Ruth Sutcliffe was inspired by her own midlife journey, which reconnected her to scent’s natural powers to give, inspire, heal and nurture humans with.
The Scent Guru Group Debuts Hierarchy of Needs Fragrances
The first available fragrance, Hierarchy of Needs Water, symbolizes free emotional expression via a fragrance that depicts free-flowing, crystal clear waters.
Oct 16th, 2023
AKA includes notes of grapefruit, pink pepper, saffron and cinnamon.
WA:IT Introduces AKA and LUCE Fragrances at Esxence 2025
With these innovative creations, WA:IT elevates the concept of “perfume as therapy."
Feb 18th, 2025
Set within the ART:1 NEW MUSEUM, the instillation allows attendees to explore the future of fragrance for consumers through the vision of Indonesian artist Yawara.
dsm-firmenich To Open Fragrance Sensorium Experience in Jakarta
Connect:Future You will run August 4 to 15, 2025 at the ART:1 NEW MUSEUM.
Jul 28th, 2025
amika:aura hair + body mist includes fragrance notes of pink grapefruit, apricot, lily of the valley and vanilla.
amika Enters Fragrance Space with amika:aura hair + body mist
The new hair and body fragrance will be available at Sephora, the brand's website and in professional salons.
Aug 22nd, 2025
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