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Section: Fragrance > Home Care
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Belle Aire Creations introduces Patented Hydra Technology: a water-based innovation shaping the future of fragrance
Sustainable, alcohol-free, fragrance formulation with staying power? Discover how with Belle Aire Creations’ groundbreaking Patented Hydra Technology.
Oct 31st, 2024
Le Labo Rose 31features notes of the Centifolia rose, quickly picked up by a chorus of warm, spicy and woodsy notes such as cumin, olibanum, cedar and a touch of amber.
Le Labo Fragrance Launches
The products are available on lelabofragrances.com, nordstrom.com and saksfifthavenue.com.
Jun 10th, 2024
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Laundry Logic: Fueling Purchase Intent through Fragrance & Lifestyle Trends
The power of scent can provide the pivotal opportunity to activate shopper interest and deliver the winning “wow” factor.
Dec 27th, 2018
The Voyage de Parfumeur collection includes three fragrances.
Lalique Launches Exclusive Candle Collection
The collection draws inspiration from the Mediterranean, Morocco and India.
Mar 25th, 2025
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NEST Launches LE Collections
The niche perfumer has launched two new limited-edition collections: Linen, with a specialty laundry detergent, and Cedar Leaf & Lavender featuring limited-edition scented crystals.
Apr 18th, 2018
The laundry collection from Homecourt includes a laundry concentrate, linen spray and laundry fragrance oil.
Homecourt Launches Laundry Collection
The collection will be available in three of the brand's signature scents.
Mar 19th, 2025
Approved by Ecocert, Diptyque’s La Droguerie eco-friendly cleaning line is available in Cedarwood Perfumed Ceramic, Dishwashing Soap with Orange Blossom, Leather and Wood Care Lotion with Beeswax, and Multi-Surface Cleaner with Vinegar; courtesy of Diptyque.
Latest Developments In Home Care & Laundry
Sophisticated scents and iconic scents outside of the home care category are spilling into cleaning products, dish care and fabric care.
Nov 1st, 2023
The Laundress x Aromatherapy Associates Support Breathe Dish Soap and Support Breathe Surface Cleaner
The Laundress x Aromatherapy Associates Launch Household Products
The Laundress x Aromatherapy Associates collection features two laundry detergents and two home cleaning solutions in Deep Relax, Forest Therapy and Support Breathe essential oil blends.
Oct 15th, 2020
The shopscentlab.com platform is designed to leverage video experiences and AI tech to curate individual scents for each consumer.
Scent Lab Launches Platform for Customizable Fragrances
The shopscentlab.com platform is designed to leverage video experiences and AI tech to curate individual scents for each consumer.
Nov 7th, 2022
The AI-augmented perfumer fragrances were presented at a customer Sensorium in Hangzhou, China during the China Cleaning Industry Association conference.
Firmenich Launches AI-Augmented Laundry Care Fragrances
The AI-augmented perfumer fragrances were presented at a customer Sensorium in Hangzhou, China during the China Cleaning Industry Association conference.
Nov 12th, 2020
Understand the nuance of fragrance in cleaning products with the help of the November column, 'A Formulation for Success: Bringing the Supply Chain Together on Ingredient Transparency,' by the American Cleaning Institute.
CLR Cleaning Brand Adds Lavender Scent to Brilliant Bath Line
See the line expansion details and read up on ingredient transparency in fragranced cleaning products.
Nov 21st, 2022
The Spanish Leather scent starts with the freshness of cardamom and blue eucalyptus. The heart of the fragrance is built around orris butter and suede, while the base is a warm blend of amber, leather, cedarwood and tonka.
Sabine De Tscharner's Inspiration Behind Laundry Sauce's Spanish Leather Scent
From her deep connection with leather notes to the unique challenges of creating long-lasting scents for laundry, De Tscharner shares how the industry is evolving toward luxury fragrance experiences.
Oct 11th, 2024
The fragrance is inspired by Michigan's freshwater coastline, wineries and lavender fields.
Pure Michigan Collaborates with The Aroma Labs, Launches Summer Fragrance
The fragrance was developed in collaboration with custom perfumery The Aroma Labs and is one of four seasonal scents.
Jun 23rd, 2025
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Keeping Laundry Detergent Fresh
As consumers become more sophisticated with their fragrance choices in home care, air care, candles and car care among others, fragrances are beginning to emerge as a popular feature in laundry detergent products as well.
Feb 20th, 2018
Caftari has launched with two hero SKUs, Elixir and Dolce Far Niente.
Fragrance Brand Caftari Launches
The brand's scents are created to elicit emotional responses that are neurologically science-backed.
Nov 16th, 2023
DfE Fragrance Screen Launched
Conservative guidelines encompass cleaning products and tout "safer aroma chemicals and fragrance formulations."
Jul 1st, 2009
All scents are sustainable, ethically sourced, hypoallergenic and safe for pets and kids.
Aera Launches Car Scent Diffuser
The capsules for Aera Go deliver up to 350 hours of scent.
Sep 15th, 2023
Iberchem announced a new site in China is set to be commissioned in 2025 and will feature laboratories, R&D facilities, offices, and manufacturing facilities.
Iberchem SAU 2024 Leaders & Newsmakers
Iberchem shares 3 company highlights from 2023, influencers for innovation in 2024 and beyond as well as company goals.
Jul 1st, 2024
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