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Section: Fragrance > Home Care
Home Care
Laundry Detergent Goes Galactic
To cleanliness and beyond! Bell F&F's latest laundry detergent fragrance concept, Deep-Sky, is inspired by astronomy and all things galactic.
Fragrance
Global Gourmand Fragrance Market Projected to Reach $55 Billion by 2035
FMI’s analysts predict strong sales in North America and Europe, as well as emerging markets like China and the Middle East expanding their market share.
Home Care
Global Home Fragrance Market Growth Driven by Personalization, Sustainability & E-commerce
North America dominated the global home fragrance market in 2022, valued at more than $3 billion.
Regulatory & Research
Patent Pick: Getting Fresh
Henkel knows our dirty secret: we forget to move loads of laundry to the dryer. So they sit, forgotten, in a damp funk. That's why the company has (thankfully) patented photolabile pro-fragrances to extend the freshness of laundry fragrance.
Fragrance
Givaudan Introduces ChériScentz Fragrance Technology
ChériScentz will join the company’s existing line of neuroscience technology innovations.
September
Hangzhou Grascent Co., Ltd.'s Floramelon
Fragrance
Interparfums Inc Acquires Goutal Brand
Maison Goutal was created by Annick Goutal in 1981.
October
Hangzhou Grascent Co., Ltd.'s MegaSantol
November
Muscosandrol from Hangzhou Grascent Co., Ltd.
Ingredients
Florol Market Sees Growth Through 2024
A recent report looked at the florol market, which is expected to see growth due to the rising demand for perfume and florols use in soaps and detergents.
Ingredients
Fragrance in Good Times and Bad
Givaudan’s Michael Carlos on how the economic crisis could reshape the industry.
August
Hangzhou Grascent Co., Ltd.'s alpha-Damascone
Fragrance
Eurofragance Welcomes Senior Perfumer Pelegrí Granel
Granel is known as a “cross-category” perfumer, with expertise in both personal and home care.
Trends
Fragrance in Good Times and Bad
Givaudan's Michael Carlos on how the economic crisis might reshape the industry.
Home Care
5 Key Global Home Fragrance Market Drivers
The market size was $22.89 billion in 2019.
Home Care
Crystal Body Deodorants Releases Two Gender-neutral Scents
The new additions to the line of deodorants will include Freshly Mint (cotton, linen and mint) and Mountain Fresh (jasmine, oakmoss, lemon and cedarwood).
Ingredients
Givaudan Adds Scentaurus Vanilla to Fragrance Precursor Collection
Scentaurus Vanilla is a non-coloring, elegant vanilla note, specifically designed for liquid detergents.
Fragrance
Givaudan Introduces Reimagined Zap Odor Control Platform
The Zap platform targets specific malodor problems with dedicated technologies based on regions, climate and consumer needs.
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