On March 26, 2025, fragrance house Eurofragance announced the hire of Pelegrí Granel as a new senior perfumer. Granel will work with the company’s home care perfumers.
Granel has an extensive background in fragrance creation. He is known as a “cross-category” perfumer, with expertise in both personal and home care. He previously served as senior perfumer at the Kao Corporation.
“I am very excited to be part of the Eurofragance team and to have the opportunity to enhance the home care category, a highly inspiring project that the company is really invested in,” said Granel. “For me, in an industry that is constantly changing, it is essential to approach each project with a different narrative, from a creative perspective, with the ability to adapt and a special focus on intuition.”
Chief fragrance development and innovation officer Dolors Costa added, “Pelegrí Granel brings extensive experience in the fragrance industry, which will be essential in strengthening our expertise in the home care category. With the addition of Pelegrí to the team, we take another step forward in our mission of providing exceptional fragrance solutions, while always ensuring the highest standards of quality and innovation.”
