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Section: Fragrance > Home Care
Molecule of the Month: 5-Isopropyl-2-methylphenol
Organoleptic profile and application areas.
Sep 17th, 2009
Rafael Trujillo, R&D vice president, Victor Mills Society and master perfumer at P&G and a paper co-author shared, “Scent and fragrance play a huge role in consumer purchasing behaviors. Perhaps, if we can learn more about what people prefer, and why they prefer those elements, we can create even better experiences and products that deliver superior performance.”
5 Top Fragrance Headlines of August 2024
Here are the top 5 headlines spanning from home care trends, perfumer insights and World Perfumery Congress 2024 expo hall highlights.
Aug 27th, 2024
Marketers need to adapt and modify their strategies and product offerings.
5 Home Fragrance Trends in 2023
With an uncertain economy and inflation, consumer demand is expected to slow down.
Mar 21st, 2023
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Top 5 Fragrance Articles of 2024
Check out our most popular fragrance articles from the past year.
Dec 31st, 2024
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Top 5 Fragrance Headlines of May 2025
Check out what our readers loved most in the world of fragrance this past month.
Jun 1st, 2025
There has reportedly been a spike in fragrance-related content on the social media platform, which has driven interest in the segment by Gen Z users.
Top 5 Fragrance Headlines of July 2024
The top 5 fragrance headlines ranged from corporate restructuring and sales reports to interactive scent exhibits and consumer trends in home care and purchasing.
Aug 1st, 2024
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Top 5 Fragrance Headlines of December 2024
Learn more about the most-read articles of the past month.
Jan 1st, 2025
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Top 5 Fragrance Headlines of March 2025
Check out our most popular fragrance articles from the past month.
Apr 2nd, 2025
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Top 5 Fragrance Headlines of June 2025
Check out what our readers connected with the most last month.
Jul 1st, 2025
FMI's analysts predict an increased demand for unique gourmand blends, including spicy, herbal, and savory edible notes.
Global Gourmand Fragrance Market Projected to Reach $55 Billion by 2035
FMI’s analysts predict strong sales in North America and Europe, as well as emerging markets like China and the Middle East expanding their market share.
Feb 25th, 2025
The candle segment held 35.89% market share in 2019.
5 Key Global Home Fragrance Market Drivers
The market size was $22.89 billion in 2019.
Jul 10th, 2023
77% of respondents are comforted by the smell of home.
Survey: 51% of Americans Experience 'Scent-stalgia'
The top scents Americans enjoy are: floral, clean or sanitizing, citrus, baked goods and wood/natural scents.
May 30th, 2023
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Patent Pick: Pro-fragrance Ketones
Patent Picks are chosen by the editors from publicly available sources. Today's highlight from Henkel includes specific ketones that act as photolabile pro-fragrances.
Oct 13th, 2015
José Balibrea, Managing Direct of Iberchem Group, Francisco Aguilera, Ambassador of Spain in Indonesia, Pierre Marchadier, General Manager of Iberchem Indonesia, Yong Chuan Lew, Regional Director, Fragrances & Flavours Asia, Croda.
Iberchem Debuts Creative Center in Indonesia
The center features sampling and application labs as well as testing cabins for personal care and home care products.
Jul 25th, 2023
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Düllberg Konzentra Opens Indonesian R&D Center
The center is home to a dedicated perfumer, whose team specializes in developing and marketing products for Indonesia and the entire region. The company already does a significant amount of business in Indonesia, a country which is forecasted to become one of the top five cosmetics markets in the next 10-15 years.
Oct 29th, 2018
Hangzhou Grascent August
Hangzhou Grascent Co., Ltd.'s alpha-Damascone
Aug 8th, 2024
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ACI Announces 2018-2019 Board of Directors
Shell Chemical GM Rutger Beelaerts has been re-elected as chair, with Procter & Gamble’s Sundar Raman serving as vice chair.
Feb 5th, 2018
The market will grow at a CAGR of 10.5% from 2024 to 2029, according to a recent report.
Digital Scent Technology Market Projected to Reach $2B by 2029
The United States and Canada are leading the market in North America due to rising technological enhancements and the growing adoption of AI in these countries.
Mar 15th, 2024
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