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Section: Fragrance > Home Care

6 Opportunities for Fragrance in 2010

P&G’s Steve Hicks discusses how the industry can survive and thrive in a difficult environment.

Below 60° will offer a starter kit with one plug-in fragrance diffuser and three natural fragrance refills for $58.96.

Fragrance Diffuser Brand Below 60° Expands on Amazon

The brand is planning to expand its premium natural room fragrance options with additional scents this year.

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[Update 6/1/18] World Perfumery Congress 2018 Attendee List: Who Will You See?

The World Perfumery Congress is the perfect opportunity to connect with top fragrance professionals and companies. Here's a peek at who will be attending this year, updated bi-weekly until the event.

Zum Lab All-Purpose Cleaner Frankincense & Myrrh has a rich woody, sweet scent.

Zum Adds Two Scents to Zum Lab All-Purpose Cleaner

The cleaner will now be available in Frankincense & Myrrh and Sea Salt.

Below 60° Debuts Fragrance Diffusers

The brand launched three scents, which are 100% natural fragrances derived from essential oils.

The newest scent is Cypress & Sea Sage. Photo: Zoflora.

Zoflora Adds to its Fragranced Disinfectant

The newest scent is Cypress & Sea Sage.

'Internal innovation has always been an important element of our business, allowing us to build brands that deliver solutions based on direct feedback from our clients, and Cerulean 6° is no different as it addresses an expressed desire for luxe essentials in the bath, body and home fragrance category,' said Julie Kelly, head of proprietary brands at Bluemercury.

Bluemercury Unveils Cerulean 6° Range of Bath, Body & Candles

Julie Kelly, head of proprietary brands at Bluemercury, said, "Cerulean 6° was developed for the client seeking exquisite experiential fragrance-led products at an approachable price point, and to make everyday moments feel more extraordinary."

The Zap Odor Control Platform includes four ingredients that target specific malodors.

Givaudan Introduces Reimagined Zap Odor Control Platform

The Zap platform targets specific malodor problems with dedicated technologies based on regions, climate and consumer needs.

Since Unilever began posting on the platform in 2023, Cleanipedia has seen traffic increase by a third, reaching a total of over 2.4 billion views globally.

Unilever's Cleanipedia Harnesses TikTok to Track Gen Z’s Spending

Since Unilever began posting on the platform in 2023, Cleanipedia has seen traffic increase by a third, reaching a total of over 2.4 billion views globally.

Jiménez and Mercier will continue to work together throughout 2025 to ensure a seamless transition of responsibilities.

Eurofragance Appoints New CEO, Effective 2026

Joan Pere Jiménez will assume the position as of January 1, 2026, and the current CEO, Laurent Mercier, will remain connected to the company as a member of the Board of Directors.

L to R: Korie Traver (chief operating officer), Wanda Stokes (vice president, Human Resources & Operations), Elizabeth Sullivan (manager, Public Affairs) and Eric Perkins (manager, Facilities and Operations).

ACI Announces 4 Promotions Entering 2023

The promotions span across various segments including Human Resources, Operations and Public Affairs.

The company reached sales of €180 million, an increase of 27% from the previous year.

Eurofragance Reports “Unprecedented” Growth in 2024 Sales

CEO Laurent Mercier stated, "Our disciplined approach to growth and strategic investments in key areas have allowed us to maintain our reputation as a leading player in the fragrance industry."

The three-day event featured a bustling expo hall with nearly 120 exhibitors showcasing unique raw materials from every corner of the globe.

Fragrance Ingredients, Equipment & Technologies Showcased at World Perfumery Congress 2024

Below is a breakdown of each booth Perfumer & Flavorist+ editor, Jacqui Mueller visited during WPC 2024 and the products showcased as well as some images of booths in action.

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What's Clean in Scent at Natural Products Expo West 2019?

At the 2019 Natural Products Expo West, home, air and personal care products were among the many scented innovations featured on the event floor.

dsm-firmenich's Master Perfumer & New Ingredients Discovery at dsm-firmenich François-Raphaël BALESTRA & Chief Science & Research Officer Sarah Reisinger are set to take the stage.

New Ingredient Discovery Enabling Fragrance Innovation in Laundry to Fine Fragrance @ WPC 2024

There's still time to register! Use code THYMESUP on new and unfinished registrations for a discount.

Melissa Hockstad, president and CEO of American Cleaning Institute, has been recognized for her leadership skills and named the 2023 Association Executive of the Year.

American Cleaning Institute CEO Melissa Hockstad Named 2023 Association Executive of the Year

Hockstad will also serve as the Chair of the National Association of Manufacturers' (NAM) Council of Manufacturers Associations (CMA).

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ACI Announces 2018-2019 Board of Directors

Shell Chemical GM Rutger Beelaerts has been re-elected as chair, with Procter & Gamble’s Sundar Raman serving as vice chair.

The market will grow at a CAGR of 10.5% from 2024 to 2029, according to a recent report.

Digital Scent Technology Market Projected to Reach $2B by 2029

The United States and Canada are leading the market in North America due to rising technological enhancements and the growing adoption of AI in these countries.

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