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Section: Fragrance > Home Care
Home Care
Soap, Detergent and Household Product Fragrance Trends
National Product displays. In recent years certain tendencies have been consistent in the U.S. household products market. While we hesitate to call any action in the market a trend, there are certain consistent traits in the U.S. marketplace. First and most obvious is the over all high quality of perfume in almost every market segment. We believe three major product factors contribute to this quality improvement:
Home Care
Pura's Hope Freeman Talks Timeless & Holiday Scent Trends
Freeman also shares her outlook on the future of fragrance, her journey to the industry and more.
Fragrance
Innovation in Sparkling Clean at ACI Convention
The American Cleaning Institute has announced that its Annual Meeting & Industry Convention will take place from January 29-February 3, 2018 and will feature innovations within the cleaning product supply chain.
Event Coverage
The Smell of Clean at the World Perfumery Congress
During his “Tide: The History of the Smell of Clean in North America” presentation, Rafael Trujillo, research fellow perfumer for P&G, will outline the history of the iconic detergent brand.
Fine Fragrance
Pura and Studio McGee Collab on Fragrance Collection
Pura and Studio McGee, an interior design studio, have launched a collection of four fragrances.
Ingredients
Do Your Ingredients Meet the EPA's Safer Choice List?
The EPA has introduced a "Safer Choice" label that highlights products with ingredients it considers to be "safer" based on human health and environmental criteria.
Home Care
Non Gender Specific x Ohuprettythings Brooklyn Baby Candle Collab
Brooklyn Baby, which is a a scented candle housed in a handmade nude clay vessel featuring a minimal monochromatic design that is an ode to the influencer's life in the borough.
Home Care
Aera x Cariloha Launch Cariloha’s Signature Fragrance for Home
The Cariloha Signature Fragrance for Aera is a proprietary blend that captures the essence of the islands.
Fragrance
IFF Opens Dubai Creative Center with Perfumery Art Studio
The Dubai Creative Center will feature a perfumery art studio for co-creation with customers.
Fragrance
Bath & Body Works Announces Summerween Collection, Introduces New Fragrance
The collection will feature six fragrances, including new I Scream Float, which sold out in one day on Tik Tok shop.
Home Care
Creative Perfumery in the Soap and Detergent Field
Perfumery applications. This short view on economy illustrates the importance of soap and detergent perfumery.
Ingredients
Givaudan Adds Scentaurus Vanilla to Fragrance Precursor Collection
Scentaurus Vanilla is a non-coloring, elegant vanilla note, specifically designed for liquid detergents.
Fragrance
Osmo Launches Scent Molecules Through Proprietary AI Technology
The three floral scents are available for purchase in the U.S. and E.U. markets.
Home Care
Symrise Launches Multifunctional Ingredients Collection for Home Care
"Our multifunctional ingredients score points because of their low carbon footprint and their biodegradability in both aerobic and anaerobic conditions," says Tony Bartolini, global category director, Home Care in Micro Protection, at Symrise.
Fragrance
EO x Alaska Airlines Launch Essential Oil Sanitizing Hand Wipes
EO has announced an exclusive partnership with Alaska Airlines to provide travelers with hand sanitizing wipes.
Home Care
Zum Adds Two Scents to Zum Lab All-Purpose Cleaner
The cleaner will now be available in Frankincense & Myrrh and Sea Salt.
Fragrance
Pure Michigan Collaborates with The Aroma Labs, Launches Summer Fragrance
The fragrance was developed in collaboration with custom perfumery The Aroma Labs and is one of four seasonal scents.
Event Coverage
Sustainability and the Natural/Organic Personal Care Market: WFFC Business Dinner
Jeana Wirtenberg of the Institute for Sustainable Enterprise at Fairleigh Dickinson University and Jeana Wirtenberg & Associates presented her talk, “Sustainability: Forging a Path to a Brighter Future,” during Women in Flavor and Fragrance Commerce’s annual business meeting.
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