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Section: Fragrance > Home Care
Event Coverage
The Smell of Clean at the World Perfumery Congress
During his “Tide: The History of the Smell of Clean in North America” presentation, Rafael Trujillo, research fellow perfumer for P&G, will outline the history of the iconic detergent brand.
Fine Fragrance
Pura and Studio McGee Collab on Fragrance Collection
Pura and Studio McGee, an interior design studio, have launched a collection of four fragrances.
Ingredients
Do Your Ingredients Meet the EPA's Safer Choice List?
The EPA has introduced a "Safer Choice" label that highlights products with ingredients it considers to be "safer" based on human health and environmental criteria.
Home Care
Non Gender Specific x Ohuprettythings Brooklyn Baby Candle Collab
Brooklyn Baby, which is a a scented candle housed in a handmade nude clay vessel featuring a minimal monochromatic design that is an ode to the influencer's life in the borough.
Home Care
Aera x Cariloha Launch Cariloha’s Signature Fragrance for Home
The Cariloha Signature Fragrance for Aera is a proprietary blend that captures the essence of the islands.
Fragrance
IFF Opens Dubai Creative Center with Perfumery Art Studio
The Dubai Creative Center will feature a perfumery art studio for co-creation with customers.
Fragrance
Bath & Body Works Announces Summerween Collection, Introduces New Fragrance
The collection will feature six fragrances, including new I Scream Float, which sold out in one day on Tik Tok shop.
Home Care
Creative Perfumery in the Soap and Detergent Field
Perfumery applications. This short view on economy illustrates the importance of soap and detergent perfumery.
Ingredients
Givaudan Adds Scentaurus Vanilla to Fragrance Precursor Collection
Scentaurus Vanilla is a non-coloring, elegant vanilla note, specifically designed for liquid detergents.
Fragrance
Osmo Launches Scent Molecules Through Proprietary AI Technology
The three floral scents are available for purchase in the U.S. and E.U. markets.
Home Care
Symrise Launches Multifunctional Ingredients Collection for Home Care
"Our multifunctional ingredients score points because of their low carbon footprint and their biodegradability in both aerobic and anaerobic conditions," says Tony Bartolini, global category director, Home Care in Micro Protection, at Symrise.
Event Coverage
Top 3 Fragrance Ingredient Trends from SIMPPAR 2025
Fragrance industry leaders showed ingredients and innovation all dedicated to sustainability.
Home Care
American Cleaning Institute 2024 Convention Highlights AI and Sustainability
Take a look at innovations from dsm-firmenich, Givaudan and Sensegen showcased at this year's ACI Convention in Orlando, Florida.
Event Coverage
What's Clean in Scent at Natural Products Expo West 2019?
At the 2019 Natural Products Expo West, home, air and personal care products were among the many scented innovations featured on the event floor.
Fragrance
EO x Alaska Airlines Launch Essential Oil Sanitizing Hand Wipes
EO has announced an exclusive partnership with Alaska Airlines to provide travelers with hand sanitizing wipes.
Home Care
Zum Adds Two Scents to Zum Lab All-Purpose Cleaner
The cleaner will now be available in Frankincense & Myrrh and Sea Salt.
WPC Coverage
Fragrance Ingredients, Equipment & Technologies Showcased at
World Perfumery Congress
2024
Below is a breakdown of each booth Perfumer & Flavorist+ editor, Jacqui Mueller visited during WPC 2024 and the products showcased as well as some images of booths in action.
Fragrance
Dr. Wayne Ashton Honored With 2025 ACI Distinguished Service Award
The award honors individuals who promote the growth and interests of the American Cleaning Institute and its industries.
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