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Section: Fragrance > Home Care

Dr. Wayne Ashton, senior vice president of home and personal care at IFF.

Dr. Wayne Ashton Honored With 2025 ACI Distinguished Service Award

The award honors individuals who promote the growth and interests of the American Cleaning Institute and its industries.

The fragrance is inspired by Michigan's freshwater coastline, wineries and lavender fields.

Pure Michigan Collaborates with The Aroma Labs, Launches Summer Fragrance

The fragrance was developed in collaboration with custom perfumery The Aroma Labs and is one of four seasonal scents.

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Fragrance Ingredient Communication: Negotiating and Implementing California’s SB 258

Also known as the Cleaning Products Right to Know Act, SB 258 presented an opportunity for the International Fragrance Association North America to engage all stakeholders for meaningful fragrance ingredient communication.

Jeana Wirtenberg (Institute for Sustainable Enterprise at Fairleigh Dickinson University and Jeana Wirtenberg & Associates)

Sustainability and the Natural/Organic Personal Care Market: WFFC Business Dinner

Jeana Wirtenberg of the Institute for Sustainable Enterprise at Fairleigh Dickinson University and Jeana Wirtenberg & Associates presented her talk, “Sustainability: Forging a Path to a Brighter Future,” during Women in Flavor and Fragrance Commerce’s annual business meeting.

The range's nine scent variants include Passionfruit & Hibiscus, Vanilla Bliss & Orchid, and Fresh Lavender & Cotton.

Maesa's Affordable Home-scenting Brand Kōze Place Debuts at Dollar General

The nature-inspired affordable range includes scented candles, wax melts, diffuser oils, and air and fabric refresher sprays priced at $5 and below.

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World Perfumery Congress 2018 Preview: A Sense of What’s Next

A preview of the event’s program and speakers, featuring a new master perfumer workshop, fragrance art installation, expo hall additions and more.

Merla Zollinger promoted to associate vice president, Meetings.

The American Cleaning Institute Announces Staff Promotions and New Hire

Promoted members include Kristin DiNicolantonio, Brennan Georgianni and Merla Zollinger.

4Ever Sweet has notes of candied grape, sweet berry and powdered sugar, and evokes the scent of the nostalgic Sweethearts Candy.

Bath & Body Works Announces Collaboration with Sweethearts for Valentine’s Day

The collection will feature a new limited-edition fragrance, 4Ever Sweet.

The candle market dominated the global home fragrance market, accounting for more than 37% share in 2022.

Global Home Fragrance Market Growth Driven by Personalization, Sustainability & E-commerce

North America dominated the global home fragrance market in 2022, valued at more than $3 billion.

Understand the nuance of fragrance in cleaning products with the help of the November column, 'A Formulation for Success: Bringing the Supply Chain Together on Ingredient Transparency,' by the American Cleaning Institute.

CLR Cleaning Brand Adds Lavender Scent to Brilliant Bath Line

See the line expansion details and read up on ingredient transparency in fragranced cleaning products.

Since Unilever began posting on the platform in 2023, Cleanipedia has seen traffic increase by a third, reaching a total of over 2.4 billion views globally.

Unilever's Cleanipedia Harnesses TikTok to Track Gen Z’s Spending

Since Unilever began posting on the platform in 2023, Cleanipedia has seen traffic increase by a third, reaching a total of over 2.4 billion views globally.

SC Johnson to List All Fragrance Ingredients for Cleaning, Air Care Products

Full ingredient disclosure; elimination of DEP.

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Woody Notes in Perfumery Part III: Cedarwood and Derivatives in Soap Fragrances

This article will address soap fragrances, of which cedarwood and its derivative are a part. Cedarwood is a good fixative; it has a rounding effect on the odor of other perfume components and does not discolor in soap.

The fragrance includes notes of heirloom tomato vines, oakmoss, vetiver, lemon zest, clove and lavender.

Agraria San Francisco Announces New Fragrance in Collaboration with Monique Lhuillier

The Tomato Oakmoss collection will include reed and flower diffusers, candles and room sprays.

Dalian Talent Group Signs Three-Year Licensing Deal with Hello Kitty

The new collection will be available across Europe, the Middle East and Africa beginning in July 2025.

Woody Notes In Perfumery Part III: Cedarwood And Derivatives In Soap Fragrances

In part I of this cedarwood series (Perfumer & Flavorist, May/June 2001), we discussed various cedarwood oil types and derivatives. In part II of this cedarwood series (Perfumer & Flavorist, July/August 2002), we discussed the application of cedarwood and its derivatives in various types of fragrances. We have also given examples of the use of cedarwood in imitations of several essential oils, and of the use of cedarwood derivatives in some specialties.

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[Update 6/1/18] World Perfumery Congress 2018 Attendee List: Who Will You See?

The World Perfumery Congress is the perfect opportunity to connect with top fragrance professionals and companies. Here's a peek at who will be attending this year, updated bi-weekly until the event.

The scent of Romance & Desire is described as combining 'the delicate allure of pink rose petals with the effervescent excitement of Champagne,' by utilizing the aroma of roses mixed with the soft citrus notes of sparkling wine.

Febreze Unveils Scent of the Year 2024 to Inspire Connection and Passion

The scent of Romance & Desire is described as combining "the delicate allure of pink rose petals with the effervescent excitement of Champagne," by utilizing the aroma of roses mixed with the soft citrus notes of sparkling wine.

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