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Section: Fragrance > Home Care

The sticks boost product performance, increase long-lastingness and offer stable-colored products while reaching the same fragrance intensity as ethanol-based products.

Cosmo International Debuts Biodegradable ScentBloom Duo for Reed Diffusers

ScentBloom Duo is a green, ready-to-use solution that combines bio-based and 100% biodegradable sticks with a 100% biodegradable liquid blend.

Zum Lab All-Purpose Cleaner Frankincense & Myrrh has a rich woody, sweet scent.

Zum Adds Two Scents to Zum Lab All-Purpose Cleaner

The cleaner will now be available in Frankincense & Myrrh and Sea Salt.

Aera At Mini Diffuser Wall White (1)

Home Care Scent Trends Shifting Toward Gourmand Notes & Natural Escapism

An industry expert weighs in on evolving consumer demands, the growth of AI, and emerging technologies in the home care segment.

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Mark Your Calendars, March 21 is National Fragrance Day

In response to the digitization of fragrance, Levy announced that the association will launch its trademarked National Fragrance Day on March 21.

The three-day event featured a bustling expo hall with nearly 120 exhibitors showcasing unique raw materials from every corner of the globe.

Fragrance Ingredients, Equipment & Technologies Showcased at World Perfumery Congress 2024

Below is a breakdown of each booth Perfumer & Flavorist+ editor, Jacqui Mueller visited during WPC 2024 and the products showcased as well as some images of booths in action.

The fragrance is inspired by Michigan's freshwater coastline, wineries and lavender fields.

Pure Michigan Collaborates with The Aroma Labs, Launches Summer Fragrance

The fragrance was developed in collaboration with custom perfumery The Aroma Labs and is one of four seasonal scents.

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Trimax and Saavy Naturals Inc. Releases Natural Baby Care Line

Trimax and Saavy Naturals Inc. have announced Saavy Baby, a line of natural baby care product, which include fragranced baby products.

The Laundress x Aromatherapy Associates collection features two laundry detergents and two home cleaning solutions.

The Laundress and Aromatherapy Associates Merge Wellness and Cleaning Products

The Laundress x Aromatherapy Associates collection features two laundry detergents and two home cleaning solutions, infused with three of Aromatherapy Associates’ signature 100% natural and vegan essential oil blends.

Since Unilever began posting on the platform in 2023, Cleanipedia has seen traffic increase by a third, reaching a total of over 2.4 billion views globally.

Unilever's Cleanipedia Harnesses TikTok to Track Gen Z’s Spending

Since Unilever began posting on the platform in 2023, Cleanipedia has seen traffic increase by a third, reaching a total of over 2.4 billion views globally.

The fragrance includes notes of heirloom tomato vines, oakmoss, vetiver, lemon zest, clove and lavender.

Agraria San Francisco Announces New Fragrance in Collaboration with Monique Lhuillier

The Tomato Oakmoss collection will include reed and flower diffusers, candles and room sprays.

Jeana Wirtenberg (Institute for Sustainable Enterprise at Fairleigh Dickinson University and Jeana Wirtenberg & Associates)

Sustainability and the Natural/Organic Personal Care Market: WFFC Business Dinner

Jeana Wirtenberg of the Institute for Sustainable Enterprise at Fairleigh Dickinson University and Jeana Wirtenberg & Associates presented her talk, “Sustainability: Forging a Path to a Brighter Future,” during Women in Flavor and Fragrance Commerce’s annual business meeting.

Emily Trentacope, PhD (left) and Garret Boston, PMP (right)

American Cleaning Institute Adds EPA, FDA Experts to Leadership Team

New additions will assist the organization's sustainability and project management initiatives.

The company is maintaining its guidance for full-year 2025 net sales at 1% to 3% growth.

Bath & Body Works Announces New CEO, Releases First Quarter Financial Results

The company’s net sales rose 3% to 1.4 billion and earnings per diluted share were up 29%.

DeCarlo holds a PhD in natural resources and environment from the University of Vermont and is currently a senior lecturer of sustainable supply chains and green operation at the university’s Grossman School of Business.

Regal Resins Appoints Dr. Anjanette DeCarlo as Regeneration and Sustainability Advisor

In this role, she will bring her 30 years of experience in natural resource management and sustainable development to the company’s operations.

Walter Ribeiro (53) comes from Brazil and has lived with his family in Holzminden, the headquarters of Symrise AG, for many years.

Symrise AG Appoints Walter Ribeiro to Executive Board & Jörn Andreas Exits Company

And Jean-Yves Parisot takes over as interim head of the Scent & Care segment.

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Interview: The Laundress and Aromatherapy Associates Bring Wellness to Cleaning Products

The Laundress x Aromatherapy Associates collection features two laundry detergents and two home cleaning solutions, infused with three of Aromatherapy Associates’ signature 100% natural and vegan essential oil blends.

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Tide: The History of the Smell of Clean in North America

Throughout the years, Tide has become synonymous with the scent of clean, while evolving to meet the demands of conscious consumers.

According to Fortune Business Insights, the global pet care market was valued at $235.32 billion in 2022 and is projected to grow from $246.66 billion in 2023 to $368.88 billion by 2030.

Cosmo International Fragrances Extends ScentSilent Natural Tech to Pet Malodors

The artificial intelligence platform is designed to help transform perfume formulations by eliminating odors as well as obtaining an advanced formula that is said to perform effectively in terms of long-lasting fragrances and sensory performances.

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