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Section: Fragrance > Home Care

Neostalgia connects with a pastel-colored atmosphere, with touches of playful surrealism, peculiar shapes, protective escapism, and retro shapes.

Neostalgia Leads Top 3 Home Care Trends for Summer 2024 According to Scentmate by dsm-firmenich

Neostalgia is a concept that blends nostalgia and novelty, a more positive emotion than traditional nostalgia, as it involves enjoying the past again.

ACI reached its goal of collectively reaching 500,000 impressions, doubling last year’s target numbers with posts across Facebook, Instagram, TikTok, LinkedIn, and X.

American Cleaning Institute's 2024 Our Future is Clean Social Media Challenge Doubles Last Year's Impressions

IFF is highlighted for winning the #OurFutureIsClean social media challenge, as the member company with the most engagement.

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Keva Opens Amsterdam Creative Center, Expands in EMEA Region

The Mumbai-based company has grown its EMEA positioning with the recent acquisition of CFF and the opening of its first creative studio in Amsterdam.

Second Edition of 'Perfumery: Techniques in Evolution' Released

Allured Business Media has released the second edition of Perfumery: Techniques in Evolution by perfumery luminary Arcadi Boix Camps.

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EO x Alaska Airlines Launch Essential Oil Sanitizing Hand Wipes

EO has announced an exclusive partnership with Alaska Airlines to provide travelers with hand sanitizing wipes.

Emily Trentacope, PhD (left) and Garret Boston, PMP (right)

American Cleaning Institute Adds EPA, FDA Experts to Leadership Team

New additions will assist the organization's sustainability and project management initiatives.

“This is about giving people the chance to connect with scent in a way that’s very intentional, immersive and totally personalized,” said Evin Ellis, director of global marketing and e-commerce.

ScentAir Launches Build-Your-Own Sample Pack for Consumer eCommerce Line

Customers can now sample up to six fragrances from the brand’s collection of over 80 scents.

Juliette Karagueuzoglou, VP perfumer, IFF, said, “In a segment where bergamot and lemon tend to take center stage, our new grapefruit (pictured) and lime oils offer brands refreshing alternatives, with the same commitment to quality and transparency they expect from LMR.'

IFF's Ylanganate Floral Booster & Mindfully Produced Grapefruit and Persian Lime Oils to Debut at the 2024 World Perfumery Congress

Ana Paula Mendonça, president, scent, IFF, said, “Ylanganate, grapefruit and Persian lime oils exemplify mindful fragrance design that brings together the best of nature and cutting-edge science."

Walter Ribeiro (53) comes from Brazil and has lived with his family in Holzminden, the headquarters of Symrise AG, for many years.

Symrise AG Appoints Walter Ribeiro to Executive Board & Jörn Andreas Exits Company

And Jean-Yves Parisot takes over as interim head of the Scent & Care segment.

The new ICATS courses are written by a team of industry experts and academics with decades of experience in the aroma trades.

ICATS Adapts Learning Platform to Support Continued Aroma Trade Education: Q&A with Education Officer

The revamped website includes interactive tools, such as discussion boards and downloadable resources, to enhance the student experience.

Ethyl Dehydrocyclogeranate

The odor of ethyl dehydrocyclogeranate is described as intense and diffusive, with natural, fresh, damascone, rose and apple notes, woody aspects and longlastingness.b Ethyl dehydrocyclogeranate is a multifaceted diffusive spicy rose with apple cider and other spicy aspects.

Morgan shared, 'With OCTAVIA MORGAN Los Angeles, my goal is to offer sophisticated, gender-inclusive scents that elevate the senses while respecting well-being and the environment.'

OCTAVIA MORGAN Los Angeles Emphasizes ‘Thoughtful Formulation, Transparency and Sensory Experience’: Q&A with CEO, Creative Director

A member of the 2023 cohort of Ulta Beauty’s MUSE Accelerator program, Octavia Morgan built her brand to include signature blends and clean ingredients.

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Forward Thinking: The Natural Evolution

Scrutinizing labels is the new norm, and consumers continue to be increasingly selective about the ingredients that they will use in their products. This has led to many innovations in natural skincare, deodorant, hair care and fine fragrance products.

Granel previously worked as a senior perfumer at the Kao Corporation.

Eurofragance Welcomes Senior Perfumer Pelegrí Granel

Granel is known as a “cross-category” perfumer, with expertise in both personal and home care.

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Editor's Note: Amplifying the Senses

As an industry, how can the synthetics story be told to fit the current landscape? This issue we look at Tide's scent of clean, a review of one of the recent FEMA GRAS materials in flavor formulations, patenting fragrance isomers and more.

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Educating the Industry's Future Perfumers

ISIPCA and IFF partner together to establish a master's program for future perfumers and food flavorists.

BSP Fragrance Excellence Award Winners

Awards for best women's and men's fragrance in the United Kingdom, and best fragrances in personal care, home care and laundry care products.

DfE Fragrance Screen Launched

Conservative guidelines encompass cleaning products and tout "safer aroma chemicals and fragrance formulations."

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