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108 Results
Section: Fragrance > Home Care
Home Care
Laundry Logic: Fueling Purchase Intent through Fragrance & Lifestyle Trends
The power of scent can provide the pivotal opportunity to activate shopper interest and deliver the winning “wow” factor.
Home Care
Keeping Laundry Detergent Fresh
As consumers become more sophisticated with their fragrance choices in home care, air care, candles and car care among others, fragrances are beginning to emerge as a popular feature in laundry detergent products as well.
Home Care
Neostalgia Leads Top 3 Home Care Trends for Summer 2024 According to Scentmate by dsm-firmenich
Neostalgia is a concept that blends nostalgia and novelty, a more positive emotion than traditional nostalgia, as it involves enjoying the past again.
Event Coverage
A Fragrant Feast: "An Evening of Pairings" with the American Society of Perfumers
This year's "An Evening of Pairings" featured a variety of unique flavor and scent combinations using food, wine and fragrance.
Ambient Scent
ASP Announces 2011 Perfumers' Choice Awards Finalists
Voting ends April 1
Fragrance
Inside Unilever’s New Fragrance House: Q&A with VP of Fragrance
Vivek Sirohi discusses the decision to create Unilever’s own fragrance house and what that means for the company going forward.
Trends
Scent-Sational: Eco-friendly Homecare Introductions Boom
Household products making claims relating to environmental sustainability and ethical practices increased nearly 700% globally between 2006 and 2008.
WPC Coverage
New Ingredient Discovery Enabling Fragrance Innovation in Laundry to Fine Fragrance @ WPC 2024
There's still time to register! Use code THYMESUP on new and unfinished registrations for a discount.
Trends
Multidimensional Fragrances at Home
How the technical, hedonic and cost factors of the laundry and home care categories are changing the way fragrances are developed.
Home Care
Fragrance Brand Caftari Launches
The brand's scents are created to elicit emotional responses that are neurologically science-backed.
Regulatory & Research
Patent Pick: Pro-fragrance Ketones
Patent Picks are chosen by the editors from publicly available sources. Today's highlight from Henkel includes specific ketones that act as photolabile pro-fragrances.
Event Coverage
Suds Up: Fragrance for Soaps
Discovering the secrets of scented soaps at World Perfumery Congress.
Event Coverage
BSP Fragrance Excellence Award Winners
Awards for best women's and men's fragrance in the United Kingdom, and best fragrances in personal care, home care and laundry care products.
Regulatory & Research
DfE Fragrance Screen Launched
Conservative guidelines encompass cleaning products and tout "safer aroma chemicals and fragrance formulations."
Regulatory & Research
F&F Literature Review: Fragrance Release
Recent studies in biotechnology and genetic disposition are shining a light on why consumers crave the F&F products that they do.
Ingredients
Firmenich Launches Sustainable, Traceable Fragrance Collection
The “Scent for Good, Naturally” collection combines proprietary consumer insights and high EcoScent compass sustainability scores.
Ingredients
Scensing Cleanliness: Fragrance for Better Living
In celebration of its 90th anniversary, ACI is promoting cleanliness and freshness with not only clean fragrances, but also clean products. Board members share their insights on customers who help their industry grow.
Home Care
KKW Fragrance Adds to Crystal Collection
KKW Crystal is joined by three new fragrances, totaling five for the collection.
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