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Section: Fragrance > Home Care
Fragrance
ScentAir Introduces Three New Sustainable Fragrances
The Sustainable Fragrances line uses exclusively essential oils and sustainably sourced, naturally derived and upcycled ingredients.
Ingredients
Augeo®: Quality improvement to meet customer needs
Safe, low odor, bio-sourced, readily biodegradable, with low VOC and a certified carbon footprint, Augeo® offers high solubilization power and sustainable alternatives to petrochemicals like DPG, ensuring an efficient solution.
Ambient Scent
Bath & Body Works Announces Yearlong Partnership With Netflix
The partnership will bring award-winning storytelling to life through the power of fragrance in the first collaboration of its kind for Bath & Body Works.
Home Care
Non Gender Specific x Ohuprettythings Brooklyn Baby Candle Collab
Brooklyn Baby, which is a a scented candle housed in a handmade nude clay vessel featuring a minimal monochromatic design that is an ode to the influencer's life in the borough.
Fragrance
Bath & Body Works Announces Summerween Collection, Introduces New Fragrance
The collection will feature six fragrances, including new I Scream Float, which sold out in one day on Tik Tok shop.
Home Care
Crystal Body Deodorants Releases Two Gender-neutral Scents
The new additions to the line of deodorants will include Freshly Mint (cotton, linen and mint) and Mountain Fresh (jasmine, oakmoss, lemon and cedarwood).
Event Coverage
Mark Your Calendars, March 21 is National Fragrance Day
In response to the digitization of fragrance, Levy announced that the association will launch its trademarked National Fragrance Day on March 21.
Regulatory & Research
Industry Associations React to Negative Study on Scented Laundry Products
Take exception to study's methods, conclusions
Regulatory & Research
Fragrance Ingredient Communication: Negotiating and Implementing California’s SB 258
Also known as the Cleaning Products Right to Know Act, SB 258 presented an opportunity for the International Fragrance Association North America to engage all stakeholders for meaningful fragrance ingredient communication.
Fragrance
Inside Unilever’s New Fragrance House: Q&A with VP of Fragrance
Vivek Sirohi discusses the decision to create Unilever’s own fragrance house and what that means for the company going forward.
Fragrance
Bath & Body Works Announces New CEO, Releases First Quarter Financial Results
The company’s net sales rose 3% to 1.4 billion and earnings per diluted share were up 29%.
Event Coverage
What's Clean in Scent at Natural Products Expo West 2019?
At the 2019 Natural Products Expo West, home, air and personal care products were among the many scented innovations featured on the event floor.
Fragrance
Over 3500 P&G Products are now Included Within SmartLabel
"The addition of these products is indicative of P&G's transparency goals—previously announced via Ambition 2030—"to help people make informed choices by providing ingredient information in a way that is clear, reliable and accessible."
Trends
World Perfumery Congress 2018 Preview: A Sense of What’s Next
A preview of the event’s program and speakers, featuring a new master perfumer workshop, fragrance art installation, expo hall additions and more.
Home Care
The American Cleaning Institute Announces Staff Promotions and New Hire
Promoted members include Kristin DiNicolantonio, Brennan Georgianni and Merla Zollinger.
Home Care
Tide: The History of the Smell of Clean in North America
Throughout the years, Tide has become synonymous with the scent of clean, while evolving to meet the demands of conscious consumers.
Home Care
Cosmo International Fragrances Extends ScentSilent Natural Tech to Pet Malodors
The artificial intelligence platform is designed to help transform perfume formulations by eliminating odors as well as obtaining an advanced formula that is said to perform effectively in terms of long-lasting fragrances and sensory performances.
Home Care
MALIN+GOETZ Introduces Alcohol-free Tomato Home Spray with Odor-neutralizing Technology
The brand first struck success with this ingredient with the launch of its twice-sold-out tomato candle.
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