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Type: News

Section: Fragrance > Home Care

Hangzhou Grascent August

Hangzhou Grascent Co., Ltd.'s alpha-Damascone

The three-day event featured a bustling expo hall with nearly 120 exhibitors showcasing unique raw materials from every corner of the globe.

Fragrance Ingredients, Equipment & Technologies Showcased at World Perfumery Congress 2024

Below is a breakdown of each booth Perfumer & Flavorist+ editor, Jacqui Mueller visited during WPC 2024 and the products showcased as well as some images of booths in action.

There has reportedly been a spike in fragrance-related content on the social media platform, which has driven interest in the segment by Gen Z users.

Top 5 Fragrance Headlines of July 2024

The top 5 fragrance headlines ranged from corporate restructuring and sales reports to interactive scent exhibits and consumer trends in home care and purchasing.

Neostalgia connects with a pastel-colored atmosphere, with touches of playful surrealism, peculiar shapes, protective escapism, and retro shapes.

Neostalgia Leads Top 3 Home Care Trends for Summer 2024 According to Scentmate by dsm-firmenich

Neostalgia is a concept that blends nostalgia and novelty, a more positive emotion than traditional nostalgia, as it involves enjoying the past again.

Juliette Karagueuzoglou, VP perfumer, IFF, said, “In a segment where bergamot and lemon tend to take center stage, our new grapefruit (pictured) and lime oils offer brands refreshing alternatives, with the same commitment to quality and transparency they expect from LMR.'

IFF's Ylanganate Floral Booster & Mindfully Produced Grapefruit and Persian Lime Oils to Debut at the 2024 World Perfumery Congress

Ana Paula Mendonça, president, scent, IFF, said, “Ylanganate, grapefruit and Persian lime oils exemplify mindful fragrance design that brings together the best of nature and cutting-edge science."

Le Labo Rose 31features notes of the Centifolia rose, quickly picked up by a chorus of warm, spicy and woodsy notes such as cumin, olibanum, cedar and a touch of amber.

Le Labo Fragrance Launches

The products are available on lelabofragrances.com, nordstrom.com and saksfifthavenue.com.

The collection will be available at aeraforhome.com, cariloha.com and in Cariloha stores worldwide.

Aera x Cariloha Launch Cariloha’s Signature Fragrance for Home

The Cariloha Signature Fragrance for Aera is a proprietary blend that captures the essence of the islands.

SuperBloom is described as a unique fragrance collection providing an intense and long-lasting fragrance experience.

Symrise Launches Fragrance Technologies SuperBloom & SymAqua

The technologies will be displayed at Detex 2024 from May 20-22, 2024, in Amman, Jordan.

dsm-firmenich's Master Perfumer & New Ingredients Discovery at dsm-firmenich François-Raphaël BALESTRA & Chief Science & Research Officer Sarah Reisinger are set to take the stage.

New Ingredient Discovery Enabling Fragrance Innovation in Laundry to Fine Fragrance @ WPC 2024

There's still time to register! Use code THYMESUP on new and unfinished registrations for a discount.

The sticks boost product performance, increase long-lastingness and offer stable-colored products while reaching the same fragrance intensity as ethanol-based products.

Cosmo International Debuts Biodegradable ScentBloom Duo for Reed Diffusers

ScentBloom Duo is a green, ready-to-use solution that combines bio-based and 100% biodegradable sticks with a 100% biodegradable liquid blend.

Unilever scientists have developed a blend of fast-acting ingredients, which activate as soon as the cycle begins.

Unilever's Dirt Is Good Develops 15-minute Cycle Laundry Detergent Using AI

A change in consumer habits, coupled with the rise of washing machines with cycle settings as short as 15 minutes, has created a new consumer need.

James Kim, Ph.D., senior vice president of Science & Regulatory Affairs and Jessica Eason, manager of Environmental & Scientific Affairs.

ACI Promotes James Kim to Sr. VP & Names Jessica Eason as Mgr. Environmental & Scientific Affairs

“The addition of Jessica and the promotion of Jim Kim will strengthen ACI’s technical and regulatory team, continuing ACI’s legacy as a leading science-based organization,” said Melissa Hockstad, ACI President & CEO.

Sandra Barvaux shares, 'Our goal is to offer Aera consumers beautiful fragrances that resonate with the ambiance they desire to create in their homes.'

Evolving Home Care Market Trends According to Aera

During a one-on-one interview, Sandra Barvaux to shared insight into the brand's evolution, collaborations, current exciting trends in home care and more.

The first product collection of the partnership was inspired by Shondaland's drama series on Netflix, 'Bridgerton.'

Bath & Body Works Announces Yearlong Partnership With Netflix

The partnership will bring award-winning storytelling to life through the power of fragrance in the first collaboration of its kind for Bath & Body Works.

The market will grow at a CAGR of 10.5% from 2024 to 2029, according to a recent report.

Digital Scent Technology Market Projected to Reach $2B by 2029

The United States and Canada are leading the market in North America due to rising technological enhancements and the growing adoption of AI in these countries.

There is 74% candle ownership among Americans in the United States market, making it a leader with a robust infrastructure and a high usage incidence.

Global Candle Market Size to Reach $15.11B by 2030

The market is expected to grow at a CAGR of 6.17% from 2024 to 2030, emphasizing the growing appetite for candles in a myriad of forms.

Below 60° will offer a starter kit with one plug-in fragrance diffuser and three natural fragrance refills for $58.96.

Fragrance Diffuser Brand Below 60° Expands on Amazon

The brand is planning to expand its premium natural room fragrance options with additional scents this year.

Future of Cleaning: AI & the Cleaning Products Industry featuring Hogan Lovells’ Lauren Cury (middle) and Noble AI’s Ethan Mirsky(R), moderated by Corey Brooks Pace (L).

American Cleaning Institute 2024 Convention Highlights AI and Sustainability

Take a look at innovations from dsm-firmenich, Givaudan and Sensegen showcased at this year's ACI Convention in Orlando, Florida.

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