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Type: Article

Section: Fragrance > Home Care

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Tide: The History of the Smell of Clean in North America

Throughout the years, Tide has become synonymous with the scent of clean, while evolving to meet the demands of conscious consumers.

According to a Statista report, the worldwide personal care segment is projected to reach sales of nearly $167 billion in 2020 and $221 billion by 2024.

The Smell of Self-Care

Exploring the scents that help us unwind, from luxurious bath products and sensational skin care to unforgettable home fragrances and set-and-forget subscription services that deliver serenity to the doorstep.

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The Role of Fragrance in Product Development

The goal of my presentation is to provide the perfume industry with our view of fragrance as a key material in cleaning products. Fully realizing that most perfumers see fragrances with artistry and passion, I must confess that I am treating perfume as simply a raw material used to create another product.

Organizations from across the flavor and fragrance industry have been working to secure essential status, maintain the supply chain and ensure regulatory standards are met.

Life as We Know It: Creating the New Normal in the Age of COVID-19

Where do we go from here? We gathered insights from industry organizations on everything from navigating new regulations to sparking creativity in crises.

Molecule of the Month: 5-Isopropyl-2-methylphenol

Organoleptic profile and application areas.

While sustainable solutions are among the top consumer demands in fabric care products, the sensorial and well-being benefits of fragrance cannot be overlooked.

The Future of Fabric Care: How Purchasing Trends and Scent Tech are Shaping the Industry

Understand consumer purchasing drivers per peer-reviewed research as well as innovative scent and sustainability technology launches in the fabric care market.

The Value of Perfume Raw Materials in Soap

This kind of research can be useful to the perfumer in creating better, more odor stable perfumes. It also can help a company better utilize the millions of dollars spent annually on soap perfumes and receive full value for that money.

India represents one of the fastest growing markets for the F&F industry, and the country's response to the COVID-19 pandemic will have a profound impact on the industry.

Pandemic Prosperity: The Future of F&F in India

How one of the fastest growing markets in the world is adapting in the face of COVID-19.

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Belle Aire Creations introduces Patented Hydra Technology: a water-based innovation shaping the future of fragrance

Sustainable, alcohol-free, fragrance formulation with staying power? Discover how with Belle Aire Creations’ groundbreaking Patented Hydra Technology.

Perfumer's Notebook: Perfuming of laundry detergents

It is good practice in perfuming any product to learn as much as one can of the properties of that product. This is particularly true of granular or powdered detergents. Chemically a detergent contains a blend of one or more surfactants employed to provide wetting action. These may be expected to have little or no chemical action on perfume materials, but may have some interfering odor. Detersive action is provided by alkaline salts, such as phosphates and/or carbonates. These make up a large part of the composition. Water is also present as product moisture.

The company is planning to recruit expert perfumers in the United Kingdom, United States and India to work across the global portfolio of brands.

Inside Unilever’s New Fragrance House: Q&A with VP of Fragrance

Vivek Sirohi discusses the decision to create Unilever’s own fragrance house and what that means for the company going forward.

Sniffing Out the Future: Airzai’s Smart Tech is Disrupting the Fragrance Game

Co-founder and CEO Muneeb Mushtaq explains the research behind his company’s mood-enhancing scents, and where he sees technology leading the wellness and fragrance industries.

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World Perfumery Congress 2018 Preview: A Sense of What’s Next

A preview of the event’s program and speakers, featuring a new master perfumer workshop, fragrance art installation, expo hall additions and more.

The new ICATS courses are written by a team of industry experts and academics with decades of experience in the aroma trades.

ICATS Adapts Learning Platform to Support Continued Aroma Trade Education: Q&A with Education Officer

The revamped website includes interactive tools, such as discussion boards and downloadable resources, to enhance the student experience.

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Forward Thinking: The Natural Evolution

Scrutinizing labels is the new norm, and consumers continue to be increasingly selective about the ingredients that they will use in their products. This has led to many innovations in natural skincare, deodorant, hair care and fine fragrance products.

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Editor's Note: Amplifying the Senses

As an industry, how can the synthetics story be told to fit the current landscape? This issue we look at Tide's scent of clean, a review of one of the recent FEMA GRAS materials in flavor formulations, patenting fragrance isomers and more.

You can find footage from our travels by following P&F+ on LinkedIn, Facebook and Instagram.

On the Road with Perfumer & Flavorist+

How you can follow along with P&F+ event coverage.

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Soap Steps into the Sustainable Era

A classic category is revived in the age of sustainability.

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