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Section: Fragrance > Fine Fragrance
Aspen Apothecary has launched seven fragrances, six of which are sold out and one is limited availability. Photo: Aspen Apothecary's Instagram.
Aspen Apothecary Sells Out of CBD Perfume
Aspen Apothecary has launched seven fragrances, six of which are sold out and one is limited availability.
Feb 12th, 2021
Photo provided by Her Universe
Her Universe Launches Avengers Fragrance and Cosmetics
Smell like a superhero. Her Universe has released Infinity, a fragrance and line of cosmetics inspired by the Avengers: Infinity War movie.
Apr 18th, 2018
Photo provided by L’Oréal
L’Oréal and Proenza Schouler Release Arizona Fragrance
L’Oréal and Proenza Schouler have released Arizona, a fragrance for the modern woman, inspired by the state's landscape.
Mar 23rd, 2018
The fragrance has notes of florals, woods and spices.
Source Adage Launches Gender-Neutral Fragrance, Aétai
The fragrance has notes of florals, woods and spices.
Jun 11th, 2021
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Avon and Sofia Vergara Unveil New Fragrance
Avon is teaming up with Sofia Vergara to launch So Very Sofia by Sofia Vergara, a new fragrance. Vergara aimed for the fragrance to speak to today's strong, independent woman.
May 18th, 2016
The digital and advertising campaign will feature celebrity Eva Mendes.
Avon Announces Release of Eve Truth Fragrance
Created by French perfumer Laurent Le Guernec, the female fragrance is a floral and fruity scent.
Feb 6th, 2019
Luxury fragrance company Agraria is launching a new package design and wellness line in celebration of the company's 50th anniversary.
Agraria Unveils New Look and Wellness Line
Luxury fragrance company Agraria is launching a new package design and wellness line in celebration of the company's 50th anniversary.
Sep 9th, 2020
The ScentChat app is designed to integrate with existing messaging apps, like WhatsApp or Facebook Messenger.
IFF Introduces AI-Powered ScentChat App
The app will integrate into existing messaging apps and allow perfumers to receive real-time consumer feedback.
Feb 7th, 2025
Tony Reichert, master perfumer, Firmenich, will receive the Lifetime Achievement Award.
American Society of Perfumers Honors Chris Diienno and Tony Reichert
The American Society of Perfumers will honor Chris Diienno with the William Lambert Service Award and Tony Reichert with the Lifetime Achievement Award during the World Perfumery Congress on June 7, 2018, in Nice, France.
Apr 27th, 2018
Living legend of India’s Irani Zarthushtis, Aqa Boman Kohinoor, and his son, Afshin, offer incense sticks to the holy Faravar.
Scent and the Spirit: Fragrance in Zoroastrian and Jewish Traditions
From flames of righteousness to scent in scriptures, these two ancient faiths provide an interesting look at the ritual and ceremony behind some of the world’s most coveted ingredients.
Nov 21st, 2017
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Through AI and Crowdsourcing, Symrise Creates the Scent of Berlin
Over the course of six weeks the company ran an interactive and collaborative project, during which interested Berliners visiting the Bikini shopping mall could help Philyra develop a new fragrance.
Jul 1st, 2019
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Senior Perfumer Serge Oldenbourg Answers Burning Questions About Fragrance Formulation
Discover the end use of cinnamon leaf oil, the substitute for galaxolide and more.
Jul 31st, 2023
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Jo Malone Launches Fragrance Ahead of 25th Anniversary
The fragrance will feature top notes of bitter orange, grapefruit and spearmint.
Sep 4th, 2018
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Avon and Kenzo Takada Team Up for Second Collab
Slated to launch late 2018, Avon Life Colour builds upon the first collaboration, Avon Life, which broke company records when it recorded the highest ever sales for a fragrance in the first quarter of its launch.
Aug 8th, 2018
Envy, Insolence and Beyond: a Talk with Maurice Roucel
Symrise’s Maurice Roucel sat down with P&Fnow editor Jeb Gleason-Allured for a one-on-one discussion of this craftsman’s work, creative process and perspectives on today’s business climate
Nov 13th, 2008
Grande's new scent comprises more than 90% natural materials.
Ariana Grande Launches Clean Fragrance, God is a Woman
"The alluring fragrance and brand marks an evolution of the franchise into clean beauty."
Aug 2nd, 2021
Artificial intelligence isn’t a novel topic, but it seems that now, more than ever, perfumers are beginning to speak up about AI’s place in formulation.
Givaudan, Robertet and Symrise Perfumers Talk AI in Fragrance
ASP president James Krivda is set to moderate a panel of perfumers who are currently utilizing AI in their process, as well as an AI developer, to better understand how this technology is being utilized as a tool in the industry.
Mar 25th, 2024
The Fragrance Foundation announced the finalists for the 2025 Fragrance Foundation Awards, as well as the winners of five categories.
The Fragrance Foundation Announces Finalists, Winners of 2025 Awards
The winners will be announced at a ceremony on June 6, 2025.
May 1st, 2025
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