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Type: News
Section: Fragrance > Fine Fragrance
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Top 5 Fragrance Headlines of April 2025
Check out what our readers loved most this month.
May 1st, 2025
High-end perfumes use rare and exotic ingredients, which are all too often unsustainably harvested and sourced.
How AI Can Solve the Ethical Luxury Puzzle
Technologies such as artificial intelligence are helping luxury perfume brands meet high-end expectations and maintain sustainable practices.
May 1st, 2025
The fashion brand’s best-selling fragrance, Viva La Juicy, is considered a “pop culture mainstay” and includes fragrance notes of wild berries, jasmine and vanilla.
Revlon and Authentic Brands Group Renew Juicy Couture Fragrance License
Revlon and Authentic Brands Group began their partnership in 2016 to boost Juicy Couture’s fragrances.
Apr 29th, 2025
The limited-edition collection includes two new fragrances: Sun-Kissed Caramel and Posh Pistachio.
H&M Beauty Reveals Limited-Edition Summer Fragrance Collection
The limited-edition collection includes eaux de toilette, body perfume mists, hand cream and body oil designed to be layered.
Apr 28th, 2025
PEAK includes fragrance notes of citrus, minerals, anise and white musk.
CZAR Fragrances Launches PEAK
PEAK made its debut at the Kuwait Perfume Expo in April, followed by a retail launch at CZAR Fragrances boutiques and the brand’s website.
Apr 28th, 2025
Summer Mink includes fragrance notes of Italian citrus, jasmine and musk.
Better World Fragrance House Launches Summer Mink
The fragrance is the first men's fragrance owned by a celebrity available at Ulta Beauty.
Apr 25th, 2025
Sol de Janeiro is currently available in 35 countries.
Sol de Janeiro Announces Two Executive Hires
With these two hires, 71% of Sol de Janeiro’s C-suite is comprised of women.
Apr 25th, 2025
Dossier was founded with the intention of making premium fragrances and the world of French perfumery more accessible.
Dossier Announces Retail Expansion into CVS Pharmacy Stores
The brand will begin its expansion with eight best-selling fragrances.
Apr 24th, 2025
Dualité, Crystal Edition Perfume includes scent notes of ozonic accord, violet, cedarwood and dry amber.
Brioni and Lalique Partner to Launch Dualité, Crystal Edition Perfume
The limited-edition collaboration commemorates Brioni's 80th anniversary.
Apr 24th, 2025
The company reached sales of €180 million, an increase of 27% from the previous year.
Eurofragance Reports “Unprecedented” Growth in 2024 Sales
CEO Laurent Mercier stated, "Our disciplined approach to growth and strategic investments in key areas have allowed us to maintain our reputation as a leading player in the fragrance industry."
Apr 24th, 2025
Madar said, 'Strong demand for Lacoste fragrances continued as the brand entered its second year under our management.'
Interparfums Publishes 2025 First Quarter Sales
CEO Jean Madar shared, "Once again, we are navigating a complex landscape including new tariffs that we are addressing through supply chain adjustments."
Apr 24th, 2025
Royal Reflection includes fragrance notes of passionfruit, French rose and musk.
Day Three Fragrances Announces Partnership With Christian Pop Artist Megan Woods
Royal Reflection is a fragrance inspired by Woods' breakout hit song.
Apr 23rd, 2025
Vera Wang LOVE includes fragrance notes of mandarin, amber and Queen of the Night flower.
Vera Wang Introduces Vera Wang LOVE
This fragrance is Vera Wang’s first entry in the luxury fragrance market, inspired by the elusive Queen of the Night flower.
Apr 21st, 2025
The collection, announced 44 years after his passing, will include six fragrances designed with mood-enhancing technology.
Marley Family Announces Launch of Fragrance Collection
The collection includes six frgrances inspired by the singer's message of love, unity and peace.
Apr 21st, 2025
Purple Mémoire eau de parfum includes fragrance notes of lavender, violet, tonka and sandalwood.
Floris London Releases Purple Mémoire
The fragrance is inspired by the countryside home of the brand's namesake.
Apr 18th, 2025
The company hopes that this facility will cater to the region’s unique consumer demands and allow accelerated speed to market.
IFF Opens Dubai Creative Center with Perfumery Art Studio
The Dubai Creative Center will feature a perfumery art studio for co-creation with customers.
Apr 18th, 2025
The Fragrance Foundation UK Awards were first established in 1992 to recognize excellence in the fragrance industry.
The Fragrance Foundation UK Announces 2025 Awards Finalists
The winners will be announced at an award ceremony on May 8, 2025.
Apr 16th, 2025
The activation reimagines Rio’s orelhões, dome-shaped public phone booths, as colorful scent portals covered in original artwork.
Sol de Janeiro Announced as Coachella’s First Fragrance Partner, Exclusive Body Care Partner
The partnership centers on Casa Cheirosa, a 30 ft x 30 ft sensory activation on the festival grounds.
Apr 14th, 2025
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