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Section: Fragrance > Ambient Scent

Lima checks in to discuss Pura’s scent tech, sourcing products and partnerships.

One-on-One with Pura Co-founder & CEO Bruno Lima

Lima checks in to discuss Pura’s scent tech, sourcing products and partnerships.

Target's December birthstone candle. Photo: Target.

Target Launches Project 62 Birthstone Candle Collection

Each month recieves its own different fragrance from citrus to woodys.

The candle represents a one night stand, from pizza and drinks to the 3 a.m. taxi ride home. Photo: Flaming Crap.

Flaming Crap Launches 'One Night Stand' Candle

With four different fragrance layers, this candle is said to remind those of the pre-pandemic days of one night stands.

The scented candles market in the United States is estimated at $145.7 million in the year 2022.

Scented Candles Global Market to Reach $677.8M by 2030

The scented candles market in the United States is estimated at $145.7 million in the year 2022.

US Home Fragrances to Reach $6 Billion by 2012

According to Packaged Facts, the market for home fragrance products in the United States has shifted over the last several years due to the performance of mass-market air fresheners; report cites the successful promotion of P&G's Febreze line.

There is 74% candle ownership among Americans in the United States market, making it a leader with a robust infrastructure and a high usage incidence.

Global Candle Market Size to Reach $15.11B by 2030

The market is expected to grow at a CAGR of 6.17% from 2024 to 2030, emphasizing the growing appetite for candles in a myriad of forms.

Expanding application and advancement in e-nose technologies is just one of the factors growing the market.

Digital Scent Technology Market to Reach $1.5B by 2026

The market will report a CAGR of 9.2% during the forecast period.

Diptyque's 2021 holiday collection includes limited-edition scents in winter-themed fragrances, candles and diffuser sets.

Diptyque Celebrates 60th Anniversary with Holiday Collection

Diptyque's 2021 holiday collection includes limited-edition scents in winter-themed fragrances, candles and diffuser sets.

E-Nose, one of the segments analyzed in the report, is projected to record 8.2% CAGR and reach $1.1 billion by the end of the analysis period.

Global Digital Scent Technologies Market to Reach $1.8B by 2030

The market was estimated at $970.1 million in 2022, projecting to grow at a CAGR of 7.8% over the period 2022-2030.

Pantone17-1230 Mocha Mousse is said to honor and embrace the sustenance and authenticity of our physical environment, finding harmony and balance between the demands of modernity and the timeless beauty of artful creation.

Pantone Announces Scent Collab with Pura to Debut 2025 Color of The Year, Mocha Mousse

P&F+ connects with chief fragrance officer Mara Dumski to discuss the partnership and the inspiration behind the scent's formulation.

Both the behind-the-scene video and DIY video are available on Rarible for purchase. Photo: Bocci's Facebook.

Bocci Releases 64 Candle Recipe

Both the behind-the-scene video and DIY video are available on Rarible for purchase.

Manufacturers are investing in novel and high-performance ingredients to meet consumer demand.

Perfume Ingredient Market Projected to Reach $11.4 Billion by 2032, Says New Market Report

Consumers are seeking premium formulations and spending more on their personal care products.

Below 60° will offer a starter kit with one plug-in fragrance diffuser and three natural fragrance refills for $58.96.

Fragrance Diffuser Brand Below 60° Expands on Amazon

The brand is planning to expand its premium natural room fragrance options with additional scents this year.

6 Trends and Innovations in Ambient Scent

Books, Italy, and summer scents are popular home fragrance themes while collaborations, sustainable candles, and air care innovations continue.

'Internal innovation has always been an important element of our business, allowing us to build brands that deliver solutions based on direct feedback from our clients, and Cerulean 6° is no different as it addresses an expressed desire for luxe essentials in the bath, body and home fragrance category,' said Julie Kelly, head of proprietary brands at Bluemercury.

Bluemercury Unveils Cerulean 6° Range of Bath, Body & Candles

Julie Kelly, head of proprietary brands at Bluemercury, said, "Cerulean 6° was developed for the client seeking exquisite experiential fragrance-led products at an approachable price point, and to make everyday moments feel more extraordinary."

1 + 1 = 3

P&G’s Steve Hicks on challenging category belief systems and innovating for superior fragrances and flavors that build brands.

Nicole Eckels, founder and CEO of Glasshouse Fragrances, said, “When it comes to sensual winter fragrances there is nothing better than a scent that transports you to somewhere warm, comforting, and intriguing.'

Glasshouse Fragrances Releases 1920s Humidor Collection

Nicole Eckels, founder and CEO of Glasshouse Fragrances, said, “When it comes to sensual winter fragrances there is nothing better than a scent that transports you to somewhere warm, comforting, and intriguing."

Voyage at the Sea harmonizes marine fragrances with the work of 19th-century artists to celebrate impressionism and conceptually explore water and the sea.

Olfactory Concert Combines Scent with 19th Century Art

Voyage at the Sea combines marine fragrances with the work of several composers to celebrate impressionism and conceptually explore water and the sea.

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