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Section: Fragrance > Ambient Scent
Trends
Recent and Upcoming Launches in Fragrance
From fine fragrances and candles to sustainable packaging and holiday exclusives, here are the latest headlines in fragrance launches.
Ambient Scent
K Lawrence Debuts Replaceable Candles
The patent-pending replaceable candles allow for continuous use and long-term enjoyment.
Trends
Recent Location-based Fragrance Launches
Designed to offer multisensory experiences, location-based fragrance products are having a moment.
Ambient Scent
Iberchem to Enhance R&D with Michael White
With 26 years of experience, Michael White is joining Iberchem as a new technologies director. According to the company's CEO, White's role will strengthen the R&D operations and support the evolving needs of clients.
Ambient Scent
Tracee Ellis Ross Debuts Pattern's First Candle
The candle is said to have a clean and non-overpowering fragrance.
Ingredients
The Role of Fragrance in Product Development
The goal of my presentation is to provide the perfume industry with our view of fragrance as a key material in cleaning products. Fully realizing that most perfumers see fragrances with artistry and passion, I must confess that I am treating perfume as simply a raw material used to create another product.
Ambient Scent
Febreze Releases Astrology-paired Car Fragrance Collection
The car vent clip fragrances are designed to pair with each zodiac sign.
Fragrance
Givaudan Introduces Reimagined Zap Odor Control Platform
The Zap platform targets specific malodor problems with dedicated technologies based on regions, climate and consumer needs.
Ambient Scent
Zara Home Releases Food Inspired Candles
Due to their composition, the candles will continue to give off an aroma even after they’ve been blown out.
Ambient Scent
Miller Lite Releases Bar Inspired Candle
Miller Lite's candle will give fans the feeling of being at a bar during game day.
Ambient Scent
Disney Releases Alice in Wonderland Candle
The Alice in Wonderland candle celebrates the film's 70th anniversary.
Ambient Scent
[update] Report: Courtney Cox Launching Homecourt Brand
The new line will include dish soap, candles and counter spray.
Ambient Scent
Daily Paper x Zenology Release Home Fragrance
The woody home fragrance is available online.
Ambient Scent
Jo Loves Releases First Diffuser for Christmas
The Christmas scent will make your home smell like a Christmas tree.
Ambient Scent
The Juice: Achille Riviello – the Creative Engineer
Achille’s curiosity and passion for chemistry have led him through a diverse career path in fragrance, where pushing boundaries is an everyday goal.
Fragrance
Firmenich Presents at the Reinvented Toilet Expo
The company unveiled its findings on how appealing odor can act as a driver of positive behavior change and shared for the first time that its malodor control technologies will be reaching low-income consumers across South Africa and Bangladesh before the end of 2018.
Fragrance
Mane Cuts the Ribbon on NJ Facility
The building will house the company’s commercial, creative, R&D and corporate teams. It’s 100,000 sq. ft. of space includes a 2,000 sq. ft. consumer insights testing center, sensory odor booths and more.
Ambient Scent
EPA Rejects NRDC's Air Freshener Petition
The US Environmental Protection Agency (EPA) has rejected a petition submitted by the National Natural Resources Defense Counsel (NRDC) and allied groups requesting actions regarding air fresheners. The petition "claimed that some air fresheners may cause health problems because they contain phtalates," says a Fragrance Materials Association (FMA) bulletin.
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