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Section: Fragrance > Ambient Scent
Ambient Scent
NextScent Expands Ventus Air Purification and Fragrance Line
The Ventus air purification and fragrance systems are said to be a safer alternative to candles, fragrance diffusers and plug-ins.
Fine Fragrance
From Fruity to Floral: Nest Fragrances Releases 3 Scents
The Wild Poppy, Rose Noir & Oud and Velvet Pear scents will be available in a variety of product formats starting in late January and early February 2019.
Ambient Scent
Lafco Debuts Absolute Collection Diffusers with Six Fine Fragrances
The aromatherapy diffuser market is projected to reach $3.8 billion by the end of 2031.
Home Care
Aera x Cariloha Launch Cariloha’s Signature Fragrance for Home
The Cariloha Signature Fragrance for Aera is a proprietary blend that captures the essence of the islands.
Fragrance
The Fragrance Foundation Announces Finalists, Winners of 2025 Awards
The winners will be announced at a ceremony on June 6, 2025.
Ambient Scent
The Laundress and Aera Collaborate on Fragrance Capsules
The four scent capsules are inspired by The Laundress' most popular products and are compatible with Aera diffusers.
Ingredients
Brilliant Scents Debuts Fragrance Line and Diffusion Technology
Brilliant Scents’ CEO Eddie Betz talks tech, benefits and the company’s future.
Ambient Scent
Glasshouse Fragrances Launches Sugar Coated Harvest Candle Collection
The two limited-edition candles were designed to capture the essence of the fall season.
Ambient Scent
Symrise Launches Fragrance Technologies SuperBloom & SymAqua
The technologies will be displayed at Detex 2024 from May 20-22, 2024, in Amman, Jordan.
Ambient Scent
Danica Patrick Enters Fragrance with Voyant Candle Collection
The collection was co-created with The Society of Scent in New York City and Jean Claude Delville, perfumer for fashion brands, including Givenchy, Marc Jacobs and Vera Wang.
Ambient Scent
Rituals Launches New Car Fragrances, Extends Mini Travel Essentials
Rituals has added three new fragrances, as well as numerous new products.
Personal Care/Beauty
‘Tis the Season: Bath & Body Works Launches Holiday Fragrances
The collection of 75-holiday fragrances features returning favorites like Vanilla Bean Noel, Winter Candy Apple and a new white agarwood, starflower and sandalwood scent.
Ingredients
A revolution in fragrance: Lemon Myrtle – the new citrus
Lemon Myrtle - With a sophisticated aroma and naturally occurring citral, this versatile ingredient offers benefits from antimicrobial to mood enhancement. Read about this fresh, sustainable 'new citrus' capturing hearts worldwide!
News
See The Latest Buzzing Headlines in Flavor and Fragrance
See which companies made headlines this week in F&F.
Event Coverage
ScentWorld 2008 Report: Optimizing Consumer Experience through Fragrance
Exploring the role of fragrance in marketing and brandingFragrances created for brands’ retail and other environments don’t have to be the olfactive equivalent of Muzak. Rather than blanket a space with a generic scent, perfumers, fragrance house experts and brand specialists are partnering to create innovative signature scents that transmit cues about brand personality, identity and position within the competitive landscape. In an age in which consumers are constantly bombarded with brand messages, scent presents an underutilized avenue for cutting through the noise. At the recent ScentWorld conference in New York sponsored by the Scent Marketing Institute, a range of speakers—including perfumers, manufacturers, sensory scientists and branding experts—discussed scent’s role in branding and marketing. “We are responding to the explosive growth of scent marketing across a wide range of industries,” says the Institute’s founder Harald Vogt.
Fine Fragrance
Pura and Studio McGee Collab on Fragrance Collection
Pura and Studio McGee, an interior design studio, have launched a collection of four fragrances.
Fragrance
Fragrance Creators Association Adds Keva USA to its Membership
Kedar Vaze, chief executive officer of Keva, said, “Joining FCA enables us to strengthen our engagement with industry peers and amplify our leadership in sustainability initiatives.”
Ambient Scent
Drake Adds Carby Musk to Better World Fragrance House
The relaunch of the Carby Musk candle features velvet, musk, floral, amber and soft marine notes.
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