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Section: Fragrance > Ambient Scent
Fragrance
SFA NEROLI Opens New Fragrance Campus in Grasse, France
The campus covers 10,000 square meters to further invest in fragrance creation and production capabilities.
Fine Fragrance
Pura and Studio McGee Collab on Fragrance Collection
Pura and Studio McGee, an interior design studio, have launched a collection of four fragrances.
Ambient Scent
Air Care: How Scent & Strategy Combine to Expand Category Growth
Looking ahead for 2020 and beyond, expect to see fragrance fueling the air care category in four essential areas: malodor control, wellness positioning, limited editions, and vehicle care.
Ambient Scent
Givaudan Lets You Rise and Shine to Digital Scents
Wake up and smell the coffee, chocolate, peppermint and paradise with Givaudan's latest investment, the Sensorwake alarm clock.
Ambient Scent
Glasshouse Fragrances Continues U.S. Expansion, Launches Limited Edition Candles
Glasshouse Fragrances announced U.S. retail partnerships with Saks Fifth Avenue, Bloomingdales and Neiman Marcus.
Home Care
Non Gender Specific x Ohuprettythings Brooklyn Baby Candle Collab
Brooklyn Baby, which is a a scented candle housed in a handmade nude clay vessel featuring a minimal monochromatic design that is an ode to the influencer's life in the borough.
Ambient Scent
Scented Candles Global Market to Reach $677.8M by 2030
The scented candles market in the United States is estimated at $145.7 million in the year 2022.
Trends
[Podcast] What's New in Natural With Amy Marks-McGee?
Topics covered in the latest podcast include difficulties in formulating natural snack flavors, new fragrance dispensing technology and more.
Home Care
Home Care Scent Trends Shifting Toward Gourmand Notes & Natural Escapism
An industry expert weighs in on evolving consumer demands, the growth of AI, and emerging technologies in the home care segment.
Fragrance
Dalian Talent Group Signs Three-Year Licensing Deal with Hello Kitty
The new collection will be available across Europe, the Middle East and Africa beginning in July 2025.
Ambient Scent
Great Jones Distillery and Harlem Candle Co. Debut Speakeasy Candle
To celebrate the Prohibition-era distillery, the candle captures the classic speakeasy scent with bourbon, vanilla, tobacco and more.
Ambient Scent
Heretic x Goop Launch This Smells Like Kourtney's Orgasm Candle
The fragrance joins Goop's This Smells Like My Vagina candle.
Fragrance
WFFC Honors Suzanne McCormick at 36th Annual Gala
With over 25 years of experience, the senior director of fragrance for method products leads the company's broad portfolio of personal care, home care, fabric care and baby + kids lines.
Home Care
Global Candle Market Size to Reach $15.11B by 2030
The market is expected to grow at a CAGR of 6.17% from 2024 to 2030, emphasizing the growing appetite for candles in a myriad of forms.
Ambient Scent
Sniffing Out the Future: Airzai’s Smart Tech is Disrupting the Fragrance Game
Co-founder and CEO Muneeb Mushtaq explains the research behind his company’s mood-enhancing scents, and where he sees technology leading the wellness and fragrance industries.
Ambient Scent
Global Digital Scent Technologies Market to Reach $1.8B by 2030
The market was estimated at $970.1 million in 2022, projecting to grow at a CAGR of 7.8% over the period 2022-2030.
Fragrance
Givaudan Acquires Majority Stake in Vollmens Fragrances to Strengthen Presence in Latin America
Vollmens Fragrances is based in Saltinho, Brazil and has been operating since 2004.
Audio
[podcast] Two Sense: Candle & Air Care Market Trends with Amy Marks-McGee
Listen to what's new, now and next in candles and air care.
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