On August 21st, 2021, Manhattan celebrated the official grand opening of the Great Jones Distilling Company, the first whiskey distillery to appear in New York City since Prohibition in the 1920s. To celebrate the launch, Great Jones partnered with fragrance brand, Harlem Candle Co., to develop the Great Jones Distillery’s signature scent.
Harlem Candle Co. founder, Teri Johnson, conceptualized the signature scent for Great Jones Distillery in collaboration with Takasago perfumer Catherine Selig and fragrance agent Bart Schmidt. The candle plays on notes used in the distilling process, which include hay, ice and bourbon among others.
The candle offers a heart of golden saffron, licorice, plum blossom and tobacco leaves with a base of palo santo and patchouli. It also features vanilla and dark chocolate hints.
According to the scent’s description, “As you venture into the clandestine nightclubs and secret lounges, you are immediately seduced by the intoxicating smells of bourbon and the glamour and bustle of New York City. Our Speakeasy candle transports you to these hidden salons, evoking the irresistible excitement of the night with an opening of cardamom, smoked incense, bourbon and spicy pimento berry.”
Johnson, said, “The signature scent is truly part of the Great Jones Distilling Co. experience. We installed special automated scenting devices to diffuse the fragrance in the air, which you will notice when you take the distilling tour. In addition to the beautiful 22k gold Harlem Candle Co X Great Jones candle in the retail area, the signature scent can be found in the hand soap throughout Great Jones Distilling Co.”