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Section: Fragrance > Ambient Scent

The Fragrance Foundation announced the finalists for the 2025 Fragrance Foundation Awards, as well as the winners of five categories.

The Fragrance Foundation Announces Finalists, Winners of 2025 Awards

The winners will be announced at a ceremony on June 6, 2025.

ScentWorld 2008 Report: Optimizing Consumer Experience through Fragrance

Exploring the role of fragrance in marketing and brandingFragrances created for brands’ retail and other environments don’t have to be the olfactive equivalent of Muzak. Rather than blanket a space with a generic scent, perfumers, fragrance house experts and brand specialists are partnering to create innovative signature scents that transmit cues about brand personality, identity and position within the competitive landscape. In an age in which consumers are constantly bombarded with brand messages, scent presents an underutilized avenue for cutting through the noise. At the recent ScentWorld conference in New York sponsored by the Scent Marketing Institute, a range of speakers—including perfumers, manufacturers, sensory scientists and branding experts—discussed scent’s role in branding and marketing. “We are responding to the explosive growth of scent marketing across a wide range of industries,” says the Institute’s founder Harald Vogt.

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3 Articles You Might Have Missed in P&F January 2019

The Jan. 2019 issue of P&F feature discussions on the FEMA GRAS list, creating candle scents, dairy innovations and more.

The new version of Adhespack's fragrance label features a plastic reduction of more than 50%, all without losing olfactory fidelity.

Adhespack Launching Plastic-Free Scent Ticket at Luxepack Monaco 2022

When the Plastic-free Scent Ticket passes through the dispenser nozzle, it activates and releases the fragrance.

FMI's analysts predict an increased demand for unique gourmand blends, including spicy, herbal, and savory edible notes.

Global Gourmand Fragrance Market Projected to Reach $55 Billion by 2035

FMI’s analysts predict strong sales in North America and Europe, as well as emerging markets like China and the Middle East expanding their market share.

There is 74% candle ownership among Americans in the United States market, making it a leader with a robust infrastructure and a high usage incidence.

Global Candle Market Size to Reach $15.11B by 2030

The market is expected to grow at a CAGR of 6.17% from 2024 to 2030, emphasizing the growing appetite for candles in a myriad of forms.

The three-day event featured a bustling expo hall with nearly 120 exhibitors showcasing unique raw materials from every corner of the globe.

Fragrance Ingredients, Equipment & Technologies Showcased at World Perfumery Congress 2024

Below is a breakdown of each booth Perfumer & Flavorist+ editor, Jacqui Mueller visited during WPC 2024 and the products showcased as well as some images of booths in action.

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What's Clean in Scent at Natural Products Expo West 2019?

At the 2019 Natural Products Expo West, home, air and personal care products were among the many scented innovations featured on the event floor.

E-Nose, one of the segments analyzed in the report, is projected to record 8.2% CAGR and reach $1.1 billion by the end of the analysis period.

Global Digital Scent Technologies Market to Reach $1.8B by 2030

The market was estimated at $970.1 million in 2022, projecting to grow at a CAGR of 7.8% over the period 2022-2030.

Behind the Scenes of Making Yankee Candle's 2023 Scent of the Year

Senior fragrance evaluator Taylor Perlis checks in to discuss her process of creating the scent Wonder.

Each scent cartridge features a microchip and is controlled through the vehicle’s center stack touchscreen.

Lincoln Introduces Full In-cabin Digital Scent Collection for 2024 Lincoln Nautilus

Clients will receive a collection of three in-cabin scents, with the option to purchase four new scents.

The fragrances are complemented by ScentAir's Odor Neutralizing technology, effectively combating unwanted pet odors at a molecular level.

ScentAir Adds 2 Scents to Line of Pet Calming Fragrances

Both fragrances target nervousness, anxiety and stress induced by various environmental factors such as loud noises, separation anxiety and interactions with other pets or visitors.

Pantone17-1230 Mocha Mousse is said to honor and embrace the sustenance and authenticity of our physical environment, finding harmony and balance between the demands of modernity and the timeless beauty of artful creation.

Pantone Announces Scent Collab with Pura to Debut 2025 Color of The Year, Mocha Mousse

P&F+ connects with chief fragrance officer Mara Dumski to discuss the partnership and the inspiration behind the scent's formulation.

Manufacturers are investing in novel and high-performance ingredients to meet consumer demand.

Perfume Ingredient Market Projected to Reach $11.4 Billion by 2032, Says New Market Report

Consumers are seeking premium formulations and spending more on their personal care products.

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