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Section: Flavor > Trends

Microbiome modulators such as diet, probiotics and post-biotics can offer opportunities for product innovation to improve gut health.

10 Trend Predictions for 2025 According to Kerry Health and Nutrition Institute

The ten key health and nutrition trends can help inform product innovation in the upcoming year, like healthy aging and sodium reduction.

Photo provided by Krispy Kreme

Krispy Kreme Releases Summer Donut Flavors

Just in time for summer, Krispy Kreme has released two new donuts flavors, strawberries and cream and banana pudding.

Coconut Water Flavor Range from Comax

Comax Flavors (Melville, New York) has launched a range of natural flavors for coconut water beverages.

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Mmmm Donuts … Millennials Crave Bold Bakery Flavors

Bold flavors are gaining ground in the donut segment, as younger consumers are more adventurous in their tastes.

Coconut Water Flavors from Virginia Dare

Nectarine rose, papaya and more.

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Forward Thinking: Sweet on Vanilla

Vanilla is a tried-and-true flavor and fragrance that connotes warmth and comfort. In flavor, it’s most commonly used in ice cream and confections. In fragrance, it crosses categories including air care, fine fragrance and personal care.

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Forward Thinking: Enchanted By Vanilla

Consumers still have a sweet spot for this tried-and-true flavor and fragrance.

Last Word: Vanilla, Ethics, and Market Drivers

A conversation with Scott May, VP, global sweet goods, Givaudan

Guest Column: Vanilla Market Report

Between bear and bull

Guest Column: Vanilla Market Report

The question then is, when will the market resume its upward trend? The answer is: probably today

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Firmenich Invests in Second Major Madagascar-Based Vanilla Project

The project involves 3,000 vanilla producers and aims to increase food security, while tripling their revenue and providing sustainable, high-quality vanilla over a 10-year span.

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Chocolate and Vanilla Mix for Madagascar Project

Barry Callebaut, producer of cocoa and chocolate, and Prova, manufacturer of vanilla extracts and flavors, have joined forces to launch a project in Madagascar that stabilizes the revenues of vanilla farmers by introducing cocoa farming.

Bad Vanilla Crops in Mexico, India Won't Affect Pricing

Madagascar had a healthy harvest and should be able to sustain the market

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Sweet, Savory and Sustainable: A New Era of Snacking

As consumers are continuing to switch to better-for-you products, the snack market is meeting the challenge with innovation, functional benefits and flavorful options.

Wild's Coconut Water Concepts

Wild Flavors Inc. (Erlanger, Kentucky) has launched flavors for coconut water applications, including tropical fruits such as mango, passion fruit, acai berry, strawberry guava, lime citrus, tropical pineapple and pomegranate berry.

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Coconut, Spice and Everything Nice

With more and more consumers looking for cleaner and more nutritional options, health-boosting ingredients top the charts for 2017's flavored beverage trends.

Holiday flavors and spicier notes are more prominent during the Fall and Winter when people seek a sense of coziness and comfort as the days become shorter, according to FlavorSum's guide.

FlavorSum Releases 2025 Seasonal Flavor Guide

The guide offers an overview of seasonal flavor trends across spring, summer, fall and winter in various food and beverage categories.

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Dunkin’ Donuts Sweetens Up With Cookies & Cream Ice Coffee

In collaboration with The Coca-Cola Company, Dunkin’ Donuts has released a cookies and cream flavored ice coffee.

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