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Section: Flavor > Beverage

Spate names the growing trends in alcoholic and non-alcoholic beverage categories and the driving factors behind consumer choices.

Top Alcohol and Non-Alcoholic Beverage Flavor Trends

See the growing trends in alcoholic and non-alcoholic beverage categories and the driving factors behind consumer choices.

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Flavor Bites: Cinnamyl Alcohol

A combination of balsamic honey notes with unique floral nuances, cinnamyl alcohol adds depth and complexity to a variety of brown and fruit flavors.

Nearly half of all participants in a 2023 Mintel survey associate “refreshing” flavors and fruit ingredients with familiarity, greatly influencing their beverage choices.

8 Alcoholic Beverage Trends

Forty-six percent of consumers would be motivated to try a new flavor/ingredient in an alcoholic beverage from a brand they like, according to a recent report from T. Hasegawa.

The low alcohol beverage market to reach $889.7 million by 2028, expanding at 4.3% CAGR.

Report: Low Alcohol Beverages Market Value

The low alcohol beverage market to reach $889.7 million by 2028, expanding at 4.3% CAGR.

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Patent Pick: Alcoholic Beverage Flavor System

Patent Picks are chosen by the editors from publicly available sources. Today's technology features a system combining water and a plurality of flavor compounds to impart the flavor of wine, whiskey or beer.

Photo: Pabst Blue Ribbon Instagram.

Pabst Blue Ribbon Adds to Alcoholic Coffee Line

This is Pabst second coffee launch with a new less sweet and dairy-free option.

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Shaken or Stirred? Comax Flavors Releases Alcohol Consumer Study

The recent study reports consumer behaviors among spirit categories, including whiskey, vodka, rum, gin tequila, schnapps, cream liqueur and crème liqueur.

A Mintel survey also reported that 50% of participants cited beer as their alcoholic beverage of choice at home, or at bars and restaurants, compared to 45% non-sparkling wine.

7 Emerging Flavor Trends Driving the Alcoholic Beverages Market

Discover the key findings driving the alcoholic beverages market in T. Hasegawa's Flash Flavor Report.

With more consumers paying closer attention to what they ingest, there is an uptick in moderation across the board—and alcohol is part of the mix.

Formulating the Experiences Consumers Want from Alcohol-Free Beverages

With more consumers paying closer attention to what they ingest, there is an uptick in moderation across the board—and alcohol is part of the mix.

Consumers are accustomed to exploring new alcoholic beverage flavors.

RTD Alcoholic Beverage Trends in Better-For-You Applications

Evolving consumer demand is driving inventive flavor formulation.

The best level of addition to blackcurrant flavors is around 100 ppm.

Methyl Salicylate in Berry, Fruit, Alcoholic Drinks & Other Flavors

See how this flavorist's relationship with methyl salicylate while transitioning from Europe to the U.S.

Consumers increasingly want to choose what suits them in the moment without sacrificing fun or flavor.

Attitudes Toward Alcohol Are Evolving ... And So Are Beverages

Ready-to-drink beverage category offers options for mindful drinking that fit the moment.

iso-Valeric acid makes a subtle, but very useful, contribution to hazelnut flavors at 100 ppm.

iso-Valeric Acid in Dairy, Brown, Nut, Savory, Alcoholic Drink & Fruit Flavors

The profile of iso-valeric is very much stereotypical of the primary cheese odor, without any hint of the faint goaty character that starts to creep into the series of aliphatic acids from six carbon atoms upwards.

Gen Z consumers tend to prefer sparkling wines and those with fruity or sweet notes.

Gen Z Consumers Seek 'Flavor Exploration' in Beverage Alcohol Market

Gen Z is especially drawn toward ready-to-drink (RTD) cocktails and hard seltzers, a category that has more than tripled since 2018, reaching $10.3 billion in sales in 2023.

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Non-alcoholic Beer Gets Cheers For Taste Innovation, Wellness

New Mintel research has revealed that European consumers are opting for low or noalcohol beer, saying it tastes just as good as "regular" beer.

Levels of addition for beer flavors can range from 100 to 1,000 ppm

Ethyl Octanoate in Alcoholic Drink, Tropical Fruit, Orchard Fruit, Savory and Other Flavors

Learn about the diverse range of applications for ethyl octanoate.

More than half of all millennials in a Mintel survey agreed that they seek out more drinks, flavors or ingredients they like after initial discovery, providing an opportunity for brands to capitalize on momentum.

6 Key Trends Driving Innovation in the Non-Alcoholic Beverages Market

Fifty-one percent of consumers agree that when they discover a drink they like, they seek out more, indicating how momentum works within this space.

According to research, if a consumer appreciates familiar flavors like watermelon and mango, they are more likely to enjoy new fruit flavors as well.

Fruity, Sour & Floral Flavors Lead Trending Sips in Non-Alcoholic Beverages 2024

See how Gen Z, work-from-homers and conscious consumers are shifting their tastes in non-alcoholic beverages for 2024.

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