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Section: Fragrance
Fine Fragrance
Electimuss Launches Leather-scented Perfume
Vici Leather offers scent notes of cinnamon, wormwood, black pepper, sweet leather, tuberose, amber and balsamic.
Fragrance
Young Living Launches Wyld Notes
The company will officially launch in February of 2025.
Ambient Scent
Scentbird Launches Holiday Candle Line
The four seasonally-inspired scents include Cranberry and Spiked Pear; Dark Roast and Caramel; Blonde Tobacco and Cashmere; and Golden Milk and Honey.
Regulatory & Research
Carbon Neutral Fragrance Line Launched
Contains biochemical and organic materials as a replacement to petrochemicals.
Trends
The Last Word: Laure Moutet
A reflection on a career and the value of mentorship
Trends
Recent Location-based Fragrance Launches
Designed to offer multisensory experiences, location-based fragrance products are having a moment.
Ingredients
Symrise Launches Garden Lab Collection
The Garden Lab Collections has been produced by upcycling byproducts from the food industry, such as artichoke, cauliflower, leek, asparagus and onion.
Regulatory & Research
Study Shows Promise of Longer Lasting Fragranced Products
These capsulation technologies can control fragrance release and enable the scale-up of profragrance fabrication.
Fragrance
Arcade Beauty Thinks Small (Quantity) With Latest Launch
Targeting indie brands, the website will allow companies to produce between 1,000-5,000 fragrance vials and/or vials-on-card.
Fine Fragrance
Tommy Bahama Takes You Sailing With Latest Launch
Tommy Bahama has released Maritime Deep Blue, it’s latest men’s fragrance created by Firmenich perfumer Frank Voelkl.
Fine Fragrance
Report: L'Oréal Creates New Division for Luxury Perfumery
L'Oréal has appointed Sandrine Groslier as head of luxe fragrance brands.
Fine Fragrance
Kayali Launches Lovefest Burning Cherry from Mona Kattan
The fragrance was created in collaboration with creator Mona Kattan and perfumers Gabriela Chelariu and Philippine Coutiere.
Ingredients
Inolex Releases LexSolv Essential, 100% Natural Solubilizer
The ingredient is designed to provide solubility that meets growing consumer demand for 100% natural and "no ethoxylates," per the company.
Ingredients
Lecheq Farm & Distillery LLC's Essential Oils and Hydrolats
Event Coverage
What Does Fragrance Creation Look Like Post-COVID?
Symrise master perfumer, Dirk Braun, takes the
WPC
stage this summer to discuss the details.
Fine Fragrance
Coty Launching Swarovski 'Pop Luxury' Fragrances in 2026
Coty's latest results were boosted by growth in fragrances across the pricing spectrum (prestige scents up 9% like-for-like).
Fragrance
Oscar de la Renta Launches Bella Soleil Fragrance
The fragrance was inspired by de la Renta's gardens in the Dominican Republic.
Ambient Scent
Ulta-Lit Tree Company Launches ScenTree Diffuser
ScenTree offers the combined scent of a Christmas tree, scents of cooking, cocktails and more.
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