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Section: Fragrance

The release also reiterates the company's promise to highlight the creative minds behind the creation, 'Osmo's technology will free perfumers to focus even more intensely on creation, and we believe the world should recognize their masterpieces alongside Frida Kahlo, Prince, Frank Lloyd Wright, Coco Chanel and Alan Kay.'

Osmo's Fragrance 2o Beta Program Utilizing AI to Build and Buy Fragrance

As part of Fragrance 2o, Osmo is inviting brands selling fine fragrances in the U.S. and European markets to submit their creative briefs to Osmo's Fragrance 2o Beta Program.

Farah K. Ahmed, president and CEO of Fragrance Creators Association, issued a statement recognizing the passing of California’s Cosmetic Fragrance and Flavor Ingredient Right to Know Act of 2020 (SB 312).

Fragrance Creators CEO Issues Statement on Cosmetic Fragrance and Flavor Ingredient Right to Know Act

Farah K. Ahmed, president and CEO of Fragrance Creators Association, issued a statement recognizing the passing of California’s Cosmetic Fragrance and Flavor Ingredient Right to Know Act of 2020 (SB 312).

Fragrance Trends

Nevertheless, all of these future trends could be modified because of the development and proper utilization of new synthetic products. Modern perfumery today has no room for the sleepy ways of the past. We are all living in the jet age of fragrance marketing. We are all put to the task to keep pace with this puIsating market.

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How are Pets, Millennials and Essential Oils Shaping F&F?

This year's Women in Flavor and Fragrance Commerce (WFFC) Fall Seminar featured an array of speakers discussing the flourishing pet care market, as well as holistic health and the rising influence of millennials.

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Rethinking Fragrance

From consumer discovery to product formats and unusual notes, perfumery is evolving faster than ever.

Organosilicon Fragrances

Novel and interesting investigations in the field of the chemistry of odor have been recently described by Wrobel and Warmagat. In their search for new fragrances and for a better understanding of the relationship between the molecular structure and the olfactory propeties of compounds, the authors turned their attention to silicon. The principal approach was to introduce the silicon atom into the osmophoric center of odoriferous materials. A number of compounds have been prepared and evaluated. This article briefly summarizes the synthesis and olfactory characteristics obtained.

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Rethinking Fragrance

Years ago, one could say that a great advertising campaign with a sexy or romantic theme would easily lure the consumer to the counter to make a purchase. The cliché that “sex sells” is not necessarily the case anymore. This article compares the olfactive and retail landscapes of then and now, challenges in the perfumery landscape, fragrance and brand DNA, and more.

Fragrance Trends

Perfume collections, celebrity-inspired fragrances and movie/book-inspired scents are some of the top trends appearing in fragrance releases today

Mobile Fragrance

This spring, Japanese telecom company NTT Communications will launch a pilot test of a combined audio/visual/olfactive offering called Mobile Fragrance Communication.

Sparkling Fragrances

The intersection of wine and perfumery

Purchasing fragrances

I will discuss what is involved in a total fragrance launch from purchasing's viewpoint based on the Avon system.

Genealogy of Fragrance

This is the third edition of the Genealogy of Fragrance chart, the other two being in September 1973 and March of 1972.

Why Home Fragrance?

Why home fragrance ? Because it completes the home environment in the same way personal fragrance helps us complete our own self image. It is time to explore the public’s innate interest in fragrance. Once people become aware that they can choose a fragrance for their homes, they will seek it out and apply the final touch of fragrance to their home just as they do to themselves,

Mood Benefits Fragrance

The profiles presented here illustrate that fragrances can have measurable and distinctive effects on our mood in ways that could prove beneficial for the user. We believe that further improvements in our measurement techniques, and a better understanding of the mood changes evoked by specific perfumery ingredients will allow for the development of more impactful mood-aftering fragrances.

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Fragrances and Sustainability

Assessing the impacts of changing consumer consumption habits, green chemistry, biotechnology and sourcing strategies.

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Sustainability and Fragrance

Carbon footprints, naturals and synthetics, and the future

New methodologies and technologies offer unique pathways for the next generation of malodor control.

Novel Deodorant Fragrances

Scents utilizing olfactory receptor technology offer efficacy in the control of body malodor.

Ethnicity and Fragrance

A new ethnic consumer report from NPD Group, The Changing Face of Beauty, highlights the fact that “‘women of color’ are diverse, rapidly changing and defy generalization"

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