Ultra International names Tina Hotchin as chief marketing officer. Hotchin will oversee and develop the brand, social media, and communication strategies.
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Prior to Ultra, Hotchin managed the International Federation of Essential Oils and Aroma Trades Conference speaker program, website, and communications, in addition to serving as the editor of IFEATWORLD magazine.
“We are thrilled to announce Tina as the newest addition to our team. We have had a very close association with Tina as the Ultra Group has always been a key participant at IFEAT Conferences. I’m confident that Tina’s leadership will be instrumental in fostering brand growth, customer engagement, and our overall market presence,” said Priya Sanganeria, Ultra’s executive director.
Hotchin shared, “After seven rewarding years with IFEAT, and subsequent projects for clients, I'm excited to embark on this new chapter with Ultra International. I look forward to collaborating with the company's talented, dynamic, and diverse team as we drive forward our marketing initiatives.”
