IFF has named Sabrya Meflah as president of its Fine Fragrance business unit, effective immediately. Meflah—who is currently vice president and regional general manager, Europe, Middle East, Africa (EMEA)—succeeds Dionisio Ferenc.
Meflah joined IFF in 1995 as a marketing intern and since then, has held roles of increasing responsibility at the company. In 2019, Meflah established the Atelier du Parfumeur, Grasse, addressing the specific demands of the premium market. She has also overseen the expansion of the IFF Middle-East and Africa team.
Meflah earned a master’s degree in Marketing and Communication from IDRAC Business School and is a graduate of the IFF/INSEAD Mastering Business agility program. She will be based in IFF’s Paris creative center.
Frank Clyburn, CEO, IFF, stated, “With Sabrya spearheading the future of our fine fragrance business unit, I’m excited about the new ground we’ll break from a growth, innovation and differentiation standpoint."
Christophe de Villeplée, president, Scent, IFF, shared, “I’m delighted with Sabrya’s appointment to this global leadership role. Her strategic vision was essential in developing IFF’s leadership position in fine fragrance. Her experience, expertise, reputation, passion and leadership skills will be instrumental supporting fine fragrance growth, focusing on innovation, regional expansion and new segment opportunities.”