International Flavors & Fragrances (IFF) announced on Tuesday, July 5, that Nicolas Gebara has been named senior vice president, Commercial and Flavors, Nourish, effective July 1, 2022. In his 23 years at IFF, Gebara has held various roles, most recently serving as vice president, of North America for Nourish.
Related: See the Recent Appointments and Promotions in F&F
In this newly created role, Gebara is tasked to streamline flavors and global sales across the division’s expanded portfolio, delivering product designs finely tuned to changing consumer and market needs. Gebara will report to Nicolas Mirzayantz, president, Nourish, IFF.
Mirzayantz said, "When we established Nourish in February 2021, we created a new paradigm in our industry. We have the leading position in nearly all high-value categories we play in and have demonstrated strong business performance, despite recent headwinds and a challenging macro environment. I am excited for Nicolas to build on our significant momentum, leading the Flavors and Commercial teams in our next phase of growth."
The company has announced the following appointments in the Nourish division:
- Carmen Cain—currently leading Flavors—has been appointed president, of North America.
- Brian Brix—currently leading Europe—has been named vice president, Pricing and Distribution, and will also oversee IFF’s global Commercial Excellence.
- And Jan Bechtel—currently leading the Global Key Accounts teams has been appointed, president, Europe, and will also oversee Sustainability and Diversity, Equity & Inclusion for the division.
Want to know everything going on in flavor & fragrance? Sign up for P&F+'s newsletter. You can also follow along on Instagram and LinkedIn.
![[The gourmand fragrance] category is growing at a rate of +77.5% YoY, with an average of 4.2K monthly searches.](https://img.perfumerflavorist.com/files/base/allured/all/image/2024/04/AdobeStock_567491029.6627d20446277.png?auto=format%2Ccompress&fit=crop&h=191&q=70&w=340)
