Simon Merrills Shares How the Role of Perfumer has Evolved


P&F+: What applications do you primarily formulate for? Do you have a favorite?

Simon Merrills [SM]: I create fragrances for all applications, from fine fragrance to floor cleaner and everything in between. I work quite a lot for the low medium cost soap markets of Asia and Africa along with fine fragrances for the Middle Eastern countries. I enjoy the challenges that are presented in each category, whether it is color stability, strength and lasting or cost but, if pressed, I would have to admit that my favorite application is Venturi Diffuser. It may be one of the easier applications to formulate for but a good ambient scent can be very difficult to get right in terms of the number and diversity of people it must please, even on a subliminal level. It has the power to create or destroy the experience and enjoyment of that hotel stay, shopping trip or train journey.

P&F+: Describe yourself in three ingredients

SM: Ha! Number one would have to be rhum CO2 extract as this will make anyone who knows me smile in agreement.

Number two perhaps lavender absolute because it presents as invigorating but is also calming at the same time. I’m not sure if that is a representation of me but I have spent many years working on lavender fragrances and I just really like them.

For the full article, please check out the Perfumer & Flavorist+ December 2022 issue.

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