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Firmenich Launches Updated Website

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Firmenich marks its 125th anniversary with new customer-focused website.

Firmenich has announced the launch of its redesigned website, in honor of its 125th anniversary. 

Related: Firmenich at Perfumery for the New Normal

The website features a new online magazine with curated content and shares the stories of the global teams of researchers and creators who are behind Firmenich’s creation in perfume and taste.

The new homepage has four segments: Fragrances, Taste & Beyond, Ingredients and Corporate Affairs, which includes careers and a direct business contact through a new digital tool. As well as new media room that brings all Firmenich press releases, resources and content together.

The website has been adapted for a range of mobile and desktop devices with content spread across 450 pages. It showcases new search functions, a single-click architecture and is optimized for the visually impaired as well as ADA-compliant.

Gilbert Ghostine, CEO Firmenich said, "Firmenich.com takes our online experience to the next level, harnessing the latest technology to drive successful partnerships with an ever broader range of customers in the new normal. For 125 years, Firmenich has helped shape the future of fragrance and taste, sustainably; today we are opening fresh insights into our fragrance, flavors and ingredients innovation and offering businesses worldwide single-click access to our trends and expertise.”

Eric Saracchi, chief digital and information officer said, “Firmenich has increased the amount of compelling content online by nearly doubling the number of pages and investing in new digital tools to enhance the user experience, such as powerful predictive search and personalized content. And this is just the beginning: we will be rolling out ever more dynamic functionality to better engage with customers, investors, the media and future prospects, understanding their preferences and driving business-specific journeys across our digital platforms.”

Patrick Firmenich, chairman of the board, said, “This year we are marking a historic milestone, our 125th anniversary. Only the greatest companies, the ones that reinvent themselves era after era, make it so far. Our new website brings to life our legacy of responsible business and enduring family values that are the foundation of our success for more than five generations.”