Firmenich at Perfumery for the New Normal

Ilaria Resta, president of global perfumery at Firmenich will be participating in the “Fragrance Leadership During COVID-19” panel at the Perfumery for the New Normal virtual event on Monday, November 30, 2020, at 8 am CST, where industry leaders will discuss how they view the impacts of COVID-19 and the future of fragrance.

Resta was named president, global perfumery in March 2020 and is transforming the company’s fine fragrance and body and home care business. A passionate business leader with expertise in brand building, sales and P&L management, Ilaria has more than 22 years of experience with Procter & Gamble building iconic brands such as Tide, Pantene and Herbal Essences.

Frank Voelkl, principal perfumer with Firmenich will be taking part in the “Fragrance Creativity in Unprecedented Times” panel, featuring senior perfumers discussing the impact of the COVID-19 pandemic on materials, the supply chain and more; shifting consumer scent preferences; how COVID-19 has impacted sustaina­bility and natural ingredients; and the ways in which COVID-19 has highlighted the importance of fragrance and more. The panel will air on Wednesday, December 2, 2020, at 8 am CST.

Visiting his uncle’s farm in the countryside of his native Germany, pungent barnyard odors, like hay and fresh rain, first piqued Voelkl's interest in the scents of nature. He spent his formative years in the Netherlands and France. Upon his graduation from ISIPCA, Voelkl's first fragrance—a Tiare flower—was a beautiful homage to his Tahitian wife. Voelkl later moved to New York in 1995. Best known for his stunning creations, he demonstrates great diversity through his work, which includes Justin Bieber Girlfriend, Escada Turquoise Summer, Gucci Bamboo, Avon Life by Kenzo Takada (collaboration), Hugo Reversed and, most recently, O Boticario The Blend.

Click here to register for Perfumery for the New Normal today!