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P&F Expert Talks: Perfumery for the New Normal

Perfumer & Flavorist magazine has announced its launch of “Perfumery for the New Normal: Expert Talks”, a 100% virtual educational and networking event designed to bring together fragrance industry professionals to discuss the future of the industry.

This special 4-day event will explore the impacts of this unprecedented time, as well as the creative and technical innovations that will emerge from it.

Each day will feature one 60-minute panel led by industry experts. 

Register for all 4 days for $49 until November 2, 2020 at 11:59 pm CST. 
Starting November 3, 2020, registration fees will increase to $89. 

Register Now

Panel (Monday, Nov 30)

Fragrance Leadership During COVID-19

8:00 AM – 9:15 AM CST Session Sponsor: Berjé, Quintis Sandalwood, BASF & Symrise

Panelists: Achim Daub, Symrise; Felix Mayr-Harting, Givaudan; Christophe de Villeplee, IFF; Michel Mane, Mane; Ilaria Resta, Firmenich

Industry leaders discuss how they view the impacts of COVID-19 and the future of fragrance. Topics will include:
- The evolving response to COVID-19
- The impact of COVID-19 on sustainability and wellness commitments
- Unexpected ways coronavirus may impact the fragrance industry
- Diversity and inclusion

Panel (Tuesday, Dec 1)

Brand Leadership in Unprecedented Times

8:00 AM – 9:15 AM CST Session Sponsor: Berjé, Quintis Sandalwood, BASF & Symrise

Panelists: Patrice Béliard, The Estée Lauder Companies; Joanna Clarke, Procter & Gamble; and Eden Stuart (Moderator)

Representatives from Esteé Lauder and Proctor & Gamble discuss how their brands are navigating COVID-19. Topics will include:
- Impacts of the pandemic on operations, marketing, retail, the supply chain, and more.
- Shifting consumer preferences
-Addressing diversity and inclusion

Panel (Wednesday, Dec 2)

Fragrance Creativity in Unprecedented Times

8:00 AM – 9:15 AM CST Session Sponsor: Berjé, Quintis Sandalwood, BASF & Symrise

Panelists: Rodrigo Flores-Roux, Givaudan; Christina Christie, IFF; Carlos Viñals, Symrise; Cecile Hua, Mane; and Frank Voelkl, Firmenich

Senior perfumers discuss how they are reacting to this unique moment in history through creativity. Topics include:
-The impact of the pandemic on materials, the supply chain & more
-Shifting consumer scent preferences
-How COVID-19 has impacted sustainability & natural ingredients
-The ways in which COVID-19 has highlighted the importance of fragrance

Panel (Thursday, Dec 3)

Fragrance Associations on Navigating COVID-19

8:00 AM – 9:15 AM CST Session Sponsor: Berjé, Quintis Sandalwood, BASF & Symrise

Panelists: Farah K. Ahmed, Fragrance Creators Association; Vincent Kucizinski, ASP; Martina Bianchini, IFRA; Saskia Wilson-Brown, The Institute for Art and Olfaction

How the industry associations are helping members move through uncharted waters. Topics will include:
- Top challenges for members
- The most in-demand resources
- Anticipating future challenges
- How to best create a more diverse and inclusive environment Discussion to be followed by Q&A.