The discussion touches on the psychology of color and how it impacts product perception among consumers.
Berjé and The Color Association of the United States link up to discuss how color influences the world of flavor and fragrance.
Related: Berjé Names Manolo Donaire International Account Manager
Seasoned Berjé perfumer Michelle Bruckmann and the Color Association's Tess Murdoch take a look at different scented “color” notes and how the psychology of color impacts consumer’s perception of certain products.
Bruckmann also shares her experiences from her early days as a lab worker in the fragrance industry, and how color influences her everyday life.
