BASF Launches Digital Crop Protection Value Tool

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The Grow Smart Advantage Tool provides a way to find greater return on investment at harvest.

BASF has launched a new digital tool, as part of its Grow Smart Live app, that calculates the estimated value of a farmer’s crop protection investment.

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The Grow Smart Advantage tool uses information about the farmer’s operation to provide crop input recommendations as well as the estimated value of those recommendations versus alternative options that are driven by rebates.

When a user opens the tool, they are asked to input their state followed by specifics around the crops, acreage and inputs. The user is then asked to select the strength of the weed control and plant health program they need. Based on this information, the Grow Smart Advantage tool calculates the estimated performance results and dollar value of BASF products versus competitive products and rebates.

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Nick Fassler, technical services director for BASF Agricultural Solutions, said, “This new tool really puts what is best for farmers at the forefront in regard to their crop protection inputs and yield results. By providing sound agronomic recommendations, the Grow Smart Advantage tool is another example of how BASF continues to invest in digital tools that provide farmers with innovative ways to manage their operations and protect their investment.”

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