Marlo Beauty Supply, the go-to destination for licensed beauty professionals, announces the launch of Joico, one of the most trusted names in professional haircare, now available at on Marlo Beauty's website.
For over 50 years, Joico has led the way in bio-based innovations like keratin, peptides and SmartRelease technology, offering salon-quality products that repair, protect and perfect every strand. With a deep commitment to science-backed beauty and a proud PETA cruelty-free certification, Joico is more than a brand, it's a movement for healthier hair.
“Our pros asked for Joico, and we listened,” says Ingmar Korstanje, President of Marlo Beauty Supply. “Their commitment to hair health aligns perfectly with our mission to support stylists in delivering exceptional results every day. This partnership reflects our ongoing promise to bring beauty pros not just the best pricing, but the best products, period.”
Rolling out the JOI in 3 Phases
The Joico line will be released in three curated phases throughout 2025, with Phase 1 available now and featuring: 
The Joico line will be released in three curated phases throughout 2025.Courtesy of Marlo Beauty
- K-PAK Hair Repair System – A four-step regimen for intense reconstruction
- Defy Damage Collection – A full suite of products that prevent everyday hair stress
- ISO Perms – Thio-free, conditioning perm options for every texture and tone
- Salon Styling Essentials – From JoiWhip and JoiMist to Power Spray and Dream Blowout
Phase 2 and 3 will follow later this year, bringing even more Joico staples into the Marlo lineup, including Lumishine Color, Vero K-PAK, Blonde Life Toners and more.
Marlo Beauty Supply is a national distributor for hair, nail and spa supplies that has been independently owned and operated for over 40 years. With a relentless focus on empowering licensed professionals, Marlo offers unbeatable pricing, exclusive brands, fast shipping and industry-leading support.
