This season, L’Occitane launched Sol de Janeiro’s “Celebrate Out Loud” global holiday campaign, featuring a 360-degree pop-up at Charles de Gaulle Airport.
With the tagline “irresistible gifts to escape the ordinary,” the campaign offers travellers a sensory escape and a chance to immerse themselves in the vibrant, sun-kissed spirit of Brazil during the holiday season.
Read more: Sol de Janeiro Launches Cheirosa 59 Perfume Mist
According to the brand, the pop-up was designed as a sensory wonderland, featuring a bold pink, yellow and turquoise jungle-inspired tropical theme featuring animals, foliage and flowers.
Travelers encountered outsized reproductions of Sol de Janeiro’s iconic products such as the best-selling Brazilian Bum Bum Cream, alongside oversized cut-outs of monkeys and parakeets.
Limited Edition Holiday Sets
The pop-up showcases an assortment of Sol de Janeiro’s limited edition holiday sets. Also available will be the brand’s best-sellers, Brazilian Bum Bum Cream, Cheirosa 62 Perfume Mist, and indulgent body care ranges including Delicia Drench, Beija Flor, and Bom Dia.
The gift sets include:
- Cheirosa Perfume Mist Set—Cheirosa 40, 59, 68 & 62 Perfume Mists
- Rio Body Retreat—Brazilian 4-play Body Wash, Bum Bum Body Cream & Cheirosa 62 Perfume Mist
- Rio Shower Ritual—Bum Bum Firmeza Oil, Bum Bum Body Scrub, Cream and Brazilian 4- play Body Wash
The initiative was created in partnership with Lagardère Travel Retail, Extime, JC Decaux, ADP, and Globe Travel Retail. Other partners included Le Chocolat des Français, Paris Calling, Elba and With Swift.
