WPC Exclusive: Jason Kelly of Ginkgo Bioworks Talks Cultured Ingredients

Jul 5th, 2016

Deniz Ataman

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How are cultured ingredients influencing innovative fragrance formulations? We sit down with Jason Kelly, CEO and co-founder, Ginkgo Bioworks, to find out.

Elevate Your Creations with Techvina's Vietnamese Organic Cassia Oil

Elevate Your Creations with Techvina's Vietnamese Organic Cassia Oil

Elevate your culinary and fragrance creations with organic cassia oil. With a legacy of excellence and sustainable practices, Techvina offers premium USDA, Canada, and Europe certified organic cassia oil and its natural isolates to enhance your flavors and aromas. Discover more.

cosmetic products spilling out of yellow makeup bag

Legal Briefs: 18 Product Alerts in Europe, J&J Ups Talc Offer $1.1 B, Tattoo Pigment Recall, Coppertone Class Action Dropped

This legal briefing includes 18 product citations in Europe for fragrance allergens/prohibited substances; J&J's raised talc settlement offer; a tattoo pigment recalled for microbe contamination; and a dropped class action against Coppertone.

Paul Houlsby shares, 'I have been deeply immersed in the world of perfumes, a journey that began with a passion for luxury and has evolved into a mission for sustainability and innovation.'

Fragrance Industry Veteran Paul Houlsby Launches The Perfume Movement, an AI-Driven Luxury Brand

In collaboration with dsm-firmenich, the TPM system is designed to offer a completely olfactory identity for each customer.

Bloomful Splash is designed to offer consumers a 'mesmerizing journey,' amplifying and boosting the ‘bloom’ outcome, to intensify the fragrance, elevating the overall shower routine.

Givaudan Debuts Bloomful Splash & Bloom Drops for Hair and Personal Wash Applications

The two solutions are part of Givaudan's Bloomful platform, said to define and measure the bloom in various applications, by triggering a captivating bloom effect during two key moments.

Mcm Diamond 50 Ml Edp & Fc No Reflection

Inter Parfums, Inc. Releases DKNY, GUESS, MCM & Oscar de la Renta for Fall 2024

Discover the notes that each fragrance boasts in these four recent launches by Inter Parfums.

The Apartment Therapy for Aera collection capsules is made from a combination of essential oils and naturally identical molecules, inspired by English Cottage, Tuscan Villa and Brooklyn Brownstone.

Apartment Therapy for Aera Collection Debuts 3 Fragrance Capsules for Home Diffusers

The Apartment Therapy for Aera collection capsules is made from a combination of essential oils and naturally identical molecules, inspired by English Cottage, Tuscan Villa and Brooklyn Brownstone.

According to a release, 'Gigi Hadid leads the charge for a historic moment in Rabanne’s fragrance history, representing an uncompromisingly fearless femininity within a powerful new fragrance made luminous by gold.'

Rabanne Million Gold For Her Utilizes Musk Notes to Unlock Next Generation of Femininity

Rabanne Million Gold For Her fragrance offers a top nose of rose, heart notes of white flowers bouquet and base note of mineral musk.

The Sublime campaign features Kendall Jenner and was photographed by Mert Alas and Marcus Piggott, conceived by Be Good Studios.

Tory Burch Releases Sublime Fine Fragrance Boasting Fall-inspired Notes

Sublime was created by Givaudan senior perfumer Rodrigo Flores-Roux and perfumer Christine Hassan.

Sabrina Carpenter's latest eau de parfum is Cherry Baby, described as, 'Let the indulgent aroma of cherries and chocolate envelop you, swirling in a flirty mist of red poppy and peony. Feel the addictive embrace of vanilla orchid and the whisper of sensual musk as it caresses your skin, leaving a trail of seduction in its wake.'

Sabrina Carpenter's Cherry Baby Eau de Parfum Mixes Gourmand with Musk

Sabrina Carpenter's latest eau de parfum is Cherry Baby, described as, "Let the indulgent aroma of cherries and chocolate envelop you, swirling in a flirty mist of red poppy and peony.

Les Éternels de Balmain is said to be inspired by Pierre Balmain’s Parisian legacy and creative director Olivier Rousteing’s modern influence on fashion, and now beauty.

Les Éternels de Balmain Collection Debuts 8 All-Gender Eaux de Parfums in Beauty Campaign

Les Éternels de Balmain Collection becomes the first beauty chapter of a "new book" for the brand, to expand globally into new categories in the future.

When it comes to buying perfumes, consumers are looking for products that address self-expression—driven by Gen Zers, fragrances serve to express every nuance of individuality.

6 Fine Fragrance Trends for Fall 2024 According to Scentmate by dsm-firmenich

Scentmate has framed the evolution of trends for this autumn and winter in four major sensory concepts: the elevation of clean scents, premium fruits, floral extreme, and back to the roots, which translate into six olfactory trends.