A report from Technavio states that the natural fragrance market is expected to grow by $1.59 billion from 2020 to 2025 at an 8.59% CAGR. The report suggests that the natural fragrance market is driven by product launches and more awareness but could be impacted by increasing restrictions on the use of products containing fragrances.
The report indicates that 32% of the market growth will come from Europe. France, Germany and the United Kingdom are the key markets for natural fragrances in Europe.
According to Technavio, consumers are becoming more aware of the health complications associated with synthetic fragrances and then reducing their use of products containing synthetic fragrances in favor of more natural options.