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Ungerer Expects Oud, Oriental Scents Will Influence 2014

Jun 14th, 2013

Nicole Urbanowicz

Based on research into retail, fashion, packaging and fine fragrance for Autumn-Winter 2014, Ungerer Ltd. is forecasting that oud and oriental scents will continue to influence the market in 2014.

“An increase in oud and intense versions has impacted the retail environment of late, seeing consumer preference explore the exotic. We predict this to be a key driver in further influencing fragrance direction over the next 12 months," said Jacqui Hughes, marketing manager for Ungerer Limited.

In fact, the company's latest capsule collection of fragrances developed for EDT and toiletries focuses on this mood, inspired by the luxury of global travel, retail, embellished packaging and the Middle East. It notes: “blends of oud and rich spice including saffron and cardamom" as well as "rose and leather suited to the Autumn-Winter months" and "unusual twists on violet and lemongrass for a brighter take suited to Spring-Summer.”

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