Mother's Day Fragrance Round Up

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This list includes new fragrance and candle launches, just in time for Mother's Day.

Mother's Day, which takes place May 9, 2021, is right around the corner, and plenty of new fragrance launches have debuted just in time for the holiday.

From candles to perfumes, here are some of Perfumer & Flavorist+’s favorite new launches.


Diptyque has added a fragrance to its line of perfumed bracelets, part of the Prêts-à-Parfumer (ready-to-perfume) collection. The bracelet string is infused with fragrance and comes in a dispenser, with five fragrances to chose from ($90).

Fueguia launches Agua Magnoliana with inspiration from the massive Amazonian magnolia tree. With floral and citric accords, Agua Magnoliana has tonic notes of magnolia, dominant notes of jasmine and sub dominant notes of sandalwood. It is available in a 1 ml perfume sample for $5.60, an 8 ml pura esencia for $287, a 30 ml perfume for $160 and a 100 ml perfume for $319.

Guess has launched its newest women's fragrance, Bella Vita. The fragrance has notes of Italian lemon, cassis, black cherries, white floral, jasmine, tuberose, vanilla orchid, amber wood, tonka bean, praline and musk ($65).

KKW Fragrance has launched a fragrance collaboration with Jeff Leatham, floral artisan. The collection, Jeff Leatham by KKW Fragrance,  includes three fragrances all inspired by floral scents ($40).

Joya has partnered with Free People to launch a natural perfume called LouThe perfume is infused with a concentrated blend of pure ethereal oils, including honeyed, ambery Benzoin Siam and precious white flowers ($78).

Sì Intense Eau de Parfum is the newest women's fragrance by Giorgio Armani. The fragrance is a spin on its Sì Eau de Parfum and has notes of blackcurrant, rose and patchouli ($136).

Verescence has partnered with niche French perfume house, Marcelle Dormoy, for an exclusive refillable purse spray collection. The collection includes the perfumes Nacarat, Heliodor and Gemma Veneris.


Etsy shop, Bluewine­studio, has launched a collection of handmade cereal inspired candlesThe candles are made with natural ingredients and are available in 11 scents ($15).

Black woman owned brand, B Fragranced, has expanded to House of B Fragranced, featuring three new candles and a diffuser, each with its own affirmation. B Fragranced was founded by Marilyn Jones, who was inspired to start a fragrance brand by the scent memory of her mother ($39).

Brightland, an olive oil and vinegar brand, has launched its own candle called Digestif. Digestif is made with Brightland olive oil, California soy and essential oils with notes of neroli, vetiver and black pepper. 

Pour & Penchant, a vintage inspired candle company, has launched its spring Apothecary Collection. The collection includes eight hand-poured candles ($22).

Project Felicia, the operating company of Bridge and Blend, has announced the launch of a collection of incense products. The collection will launch globally and consists of six scent variants. 

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