Home Fragrance Online Sales Freshen Up

May 9th, 2018

Ryan Daily

pf_fragrance_lead_5918

According to a recent Kline study, online shopping for home fragrances is expected to grow from 10.6% to 16.2% from 2017 to 2020, with online candle orders increasing by 19%.

Leading the shift are consumers using brand websites and Amazon over traditional retail options. Home care fragrance leader Yankee Candle has recently seen growth by expanding into Walmart and offering its products online. Additionally, the second-largest candle maker, Bath & Body Works, recorded strong sales on its website and Amazon.

Based on the product, the orange oil segment is the highest contributor to the market and is expected to grow at a CAGR of 9.1% during the forecast period.

Global Essential Oil Market to Grow at 8.1% CAGR from 2023-2031

Oils that are known to support physical, mental, emotional and spiritual well-being as well as sound sleep, are contributing to the market growth.

On TikTok, Arabian perfumes are receiving an average of 9.2M views a week on TikTok, which is considered to be a very high view score according to Spate.

Arabian Perfume and Pistachio Perfume Named Top Growing Fragrance Trends in U.S.

The report outlines that Arabian perfume has an average of 25.1K monthly searches and +173.9% YoY growth with high competition yet one market leader: Arabian Oud.

Paraguay’s Green Gold – The Aromatic Power of Petitgrain Oil

Paraguay’s Green Gold – The Aromatic Power of Petitgrain Oil

Strong, versatile, and gorgeously aromatic, petitgrain tends to be a standout ingredient in any flavor or fragrance composition. The story behind its production and the vital impact it has on local farming communities within Paraguay is similarly incredible.

TikTok conversations about fragrances have consistently grown, defying typical seasonal patterns. This suggests brands should actively participate in these ongoing discussions on TikTok to boost awareness.

How Social Media Works as a Predictor for Trends in Beauty and Fragrance

Spate co-founder Yarden Horwitz to discuss social media trends, key formats and olfactory notes on the rise in the United States and white space ripe to explore in 2024.

Circana reported that 80% of fragrance users say that scent is critical for enhancing or lifting their moods.

What Does 2024 Have In Store for F&F?

Managing editor Jenna Troyli shares predicted trends for 2024 and can't-miss events.

The essential oils segment accounted for the largest revenue share in the global natural fragrance market in 2022.

Global Natural Fragrance Market to Grow at 8.8% CAGR from 2023–2032

The market size was worth $3.8 Million in 2022.

The women segment captured the largest global market share owing to surging demand for organic and sustainable fragrances from women for grooming purposes.

Global Perfume Market to Grow at 5.36% CAGR from 2023-2030

In 2022, the market was valued at $45.85 billion.

Bell Flavors & Fragrances perfumer and American Society of Perfumers board of directors member Delphine Perdon Rupnow.

Perfumer Delphine Perdon Rupnow Discusses WPC 2024 & Fragrance Trends

Delphine Perdon Rupnow says, "WPC is THE place to be for perfumers and fragrance professionals of the world, without boundaries."

Pheromone perfume, a growing trend, with more than 130K searches for pheromone perfume on Google and trending on TikTok.

Spate Reveals 3 Beauty and Personal Care Consumer Trend Predictions for 2024

Each of these predicted macro trends were selected through an analysis of growing micro trends present on Google searches and TikTok videos in the space of beauty and care.

According to the platform, AI perfumes are part of the Sensory AI meta-trend, boasting a search volume for “sensory AI” that has grown by 2400% over the past 24 months.

AI Perfume Tops Charts on Exploding Topics

According to the platform, AI perfumes are part of the Sensory AI meta-trend, boasting a search volume for “sensory AI” that has grown by 2400% over the past 24 months.

The increasing prevalence of skin diseases caused by synthetic ingredients in beauty products and cosmetics fuels the demand for organic skin care products.

4 Key Essential Oils Market Drivers

The market is significantly growing in Asia due to the increasing demand for natural ingredients and the growing influence of 'clean label products' among consumers.