Trends

The new spring collections are inspired by the season's themes of renewal and bloom.
Bath & Body Works Reveals New Spring Collections
The brand announces several new scents and collections after the implementation of its Consumer First Formula.
Jan 13th, 2026
2026 Pf I Roma Scents Cover Image
[podcast] iRoma’s Innovative Approach to Disrupting the Perfume Shop Experience
Bath & Body Works used sales data to determine the top fragrances in four categories.
Bath & Body Works Reveals Most Loved Fragrances of 2025
Latest
We’re in an era of maximalism.
Editor's Note: More is More
Jan 5th, 2026
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Top 5 Fragrance Articles of 2025
Check out our most popular fragrance headlines.
Dec 29th, 2025
According to Danielle Louise, beauty expert at Fresha, the global data points to one clear pattern: “Warm, sweet, comfort-driven fragrances—vanilla, caramel, marshmallow, amber—are dominating every market. These scents feel nostalgic, they last for hours and they’re incredibly wearable. Celebrity brands are tapping into that shift perfectly.”
Gen Z Stars vs. Classic Icons: The Celebrity Fragrance War on the TikTok Battlefield
Danielle Louise, beauty expert at Fresha, said, “We’re seeing the same pattern across the United States, United Kingdom, Europe and Australia—the celebrity fragrance space is no longer defined by traditional luxury perfume. It’s driven by TikTok influence, comfort-led scent profiles and highly engaged fanbases. Celebrity perfume is having a global resurgence.”
Dec 10th, 2025
Exploring the Nuances of Citrus for Wellness
Sponsored
Exploring the Nuances of Citrus for Wellness
ADM’s latest consumer research shows that citrus represents more to wellness than the conventional immunity boost.
Dec 5th, 2025
The Cloud Dancer fragrance includes notes of bergamot, freesia, magnolia and cotton musk.
Pura x Pantone Partner for Limited Edition Color of the Year 2026 Fragrance, Cloud Dancer
"With Cloud Dancer, we wanted to create a sensory interpretation of calm, a moment of quiet amidst the noise," said Pura's chief fragrance experience officer.
Dec 4th, 2025
The AI Scent Advisor is available on the brand’s website in the United States and the United Kingdom.
Estée Lauder Companies, Jo Malone London Introduce AI-Powered Scent Advisor Experience
The AI Scent Advisor uses Google-based tools to interpret natural language into fragrance recommendations.
Dec 2nd, 2025
The Middle East’s influence on the fragrance industry shows the importance of historical and cultural considerations in formulations.
The Middle East as the Next Global Fragrance Innovation Hub
From ancient formulas to modern brands, this region is significantly influencing the fragrance industry.
Dec 1st, 2025
The production site’s system can make 100 tons of hydrogen annually using renewable energy and includes a built-in compressor to store the hydrogen on site.
IFF Unveils Hydrogen Production Facility for Sustainable Fragrance Ingredient Manufacturing
IFF partnered with Iberdrola, one of the world’s largest producers of renewable energy.
Nov 6th, 2025
Key notes for No Fragrance Fragrance include warm ambrette, orris root, soft musk and creamy sandalwood.
No Makeup Makeup Introduces No Fragrance Fragrance, Powered by FlexScent Tech
This new innovation is categorized as a “fragrance essence,” or a sheer, second-skin enhancer designed to merge with the wearer’s chemistry.
Nov 5th, 2025
The ceremony, which took place at the prestigious Conrad Dubai, was attended by over 400 industry leaders.
Winners Announced at Beautyworld Middle East Awards 2025
Awards were given in 17 categories across the beauty industry, including seven fragrance winners.
Nov 4th, 2025
Pet perfumes may have additional functional benefits, such as calming effects or flea-repelling properties.
Pet Perfume Market Expected to Reach $2.7 Billion by 2034
The market is driven by increased demand for premium grooming products and personalized pet care.
Nov 3rd, 2025