Fragrance > Trends | Perfumer & Flavorist

According to Danielle Louise, beauty expert at Fresha, the global data points to one clear pattern: “Warm, sweet, comfort-driven fragrances—vanilla, caramel, marshmallow, amber—are dominating every market. These scents feel nostalgic, they last for hours and they’re incredibly wearable. Celebrity brands are tapping into that shift perfectly.”

Gen Z Stars vs. Classic Icons: The Celebrity Fragrance War on the TikTok Battlefield

Danielle Louise, beauty expert at Fresha, said, “We’re seeing the same pattern across the United States, United Kingdom, Europe and Australia—the celebrity fragrance space is no longer defined by traditional luxury perfume. It’s driven by TikTok influence, comfort-led scent profiles and highly engaged fanbases. Celebrity perfume is having a global resurgence.”

Roughly one in five consumers purchased fragrance as a holiday gift last year.

Fragrance to Remain a Top Gifted Item This Holiday Season, According to Circana

The Cloud Dancer fragrance includes notes of bergamot, freesia, magnolia and cotton musk.

Pura x Pantone Partner for Limited Edition Color of the Year 2026 Fragrance, Cloud Dancer

Beyond Cleaning: Trends Driving Innovation in Labelling, Sustainability, and Regulatory Compliance

Beyond Cleaning: Trends Driving Innovation in Labelling, Sustainability, and Regulatory Compliance

Augeo® Clean Multi, a high-performance solvent, has emerged as a key solution, particularly for enhancing fragrance delivery and overall cleaning efficacy. Derived from a renewable source, Augeo® offers a unique combination of technical benefits, sustainability, and safety characteristics.

The Middle East’s influence on the fragrance industry shows the importance of historical and cultural considerations in formulations.

The Middle East as the Next Global Fragrance Innovation Hub

From ancient formulas to modern brands, this region is significantly influencing the fragrance industry.

The production site’s system can make 100 tons of hydrogen annually using renewable energy and includes a built-in compressor to store the hydrogen on site.

IFF Unveils Hydrogen Production Facility for Sustainable Fragrance Ingredient Manufacturing

IFF partnered with Iberdrola, one of the world’s largest producers of renewable energy.

Key notes for No Fragrance Fragrance include warm ambrette, orris root, soft musk and creamy sandalwood.

No Makeup Makeup Introduces No Fragrance Fragrance, Powered by FlexScent Tech

This new innovation is categorized as a “fragrance essence,” or a sheer, second-skin enhancer designed to merge with the wearer’s chemistry.

The ceremony, which took place at the prestigious Conrad Dubai, was attended by over 400 industry leaders.

Winners Announced at Beautyworld Middle East Awards 2025

Awards were given in 17 categories across the beauty industry, including seven fragrance winners.

Pet perfumes may have additional functional benefits, such as calming effects or flea-repelling properties.

Pet Perfume Market Expected to Reach $2.7 Billion by 2034

The market is driven by increased demand for premium grooming products and personalized pet care.

We want to create our own unique scent experience, and that begins with our clothing.

Editor's Note: Fortune Favors the Fold

Consumers are looking for elevated fragrances across categories such as dish soap, all-purpose cleaners, laundry detergents and home fragrance products.

What Consumers Really Want in Their Home Care and Cleaning Products

Consumer insight platform Yogi's vice president breaks down what matters most in home care purchases.

Consumers are shifting their preferences towards laundry products with high-quality, sophisticated fragrances.

The Rise of Prestige Fragrance in Laundry Care: Q&A with Laundry Sauce COO

Robert Cardiff explains how fragrance can make a mundane task like laundry more elevated.

ScentRadar aggregates insights from a diverse range of sources to decode real-time consumer behavior.

OnScent Launches Generative AI Platform for Fragrance Trend Forecasting

“With ScentRadar, it’s like conducting global, real-time focus groups 24/7,” said chief executive officer Achim Daub.

Notewrks will launch with three debut scents: Clean Getaway, Sunny is a Feeling and Room for Dessert.

Snif Introduces Sub-Brand Notewrks

The new sub-brand will focus on modern, masculine-leaning scents.