Odor Experience as an Affective State: Effects of Odor Pleasantness on Cognition

Contact Author Howard Ehrlichman and Linda Bastone
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This research is designed to investigate the effects of pleasant and unpleasant odors on a variety of cognitive-behavioral responses.

The first experiment explored the effects of odors on estimates of the frequency of risks and on ratings of the likelihood of future events.

The second experiment examined the effects of odors on pro-social thoughts and creativity.

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The third experiment investigated effects of odors on attractiveness ratings of photographs of people. In each case, research exists suggesting influences of mood in these domains. If it is the hedonic quality of moods that is responsible for these effects, odor pleasantness/unpIeasantness should have similar effects.