Replenishing Personal Grooming Drives India Perfume Market

An emerging trend in the perfume market in India that is expected to fuel market growth is the high adoption of natural, customized and unisex perfumes.
An emerging trend in the perfume market in India that is expected to fuel market growth is the high adoption of natural, customized and unisex perfumes.

The perfume market in India is estimated to grow by $1,328.31 million from 2022 to 2027, growing at a CAGR of 15.23%, according to a recent report by Technavio

The key factor that is fueling the growth of the perfume market is replenishing personal grooming.

An emerging trend in the perfume market in India that is expected to fuel market growth is the high adoption of natural, customized and unisex perfumes.

Notable drivers:

  • Personal grooming aids in the formation of a positive self-image. It advances confidence and assists individuals with progressing in their professions.
  • Projecting a positive image to others.
  • The application of fragrances is an essential step in the process of personal grooming.

Notable challenges:

  • The rising demand for deo-sticks, deodorant's and body sprays will impede the market growth of the market during the forecast period.
  • The low cost of deodorants, body sprays and deodorant sticks has led to a rise in their daily use.
  • In India, the use of deodorants is significantly rising in comparison to perfumes. 
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