The key factor that is fueling the growth of the perfume market is replenishing personal grooming.
An emerging trend in the perfume market in India that is expected to fuel market growth is the high adoption of natural, customized and unisex perfumes.
- Personal grooming aids in the formation of a positive self-image. It advances confidence and assists individuals with progressing in their professions.
- Projecting a positive image to others.
- The application of fragrances is an essential step in the process of personal grooming.
- The rising demand for deo-sticks, deodorant's and body sprays will impede the market growth of the market during the forecast period.
- The low cost of deodorants, body sprays and deodorant sticks has led to a rise in their daily use.
- In India, the use of deodorants is significantly rising in comparison to perfumes.