Givaudan Fragrances has announced the launch of FiveCarbon Path.
The concept sets a concrete outline for the company’s approach to responsibly innovating in regards to molecule development, considering the potential impact of processes and products on the environment. Each of Givaudan’s perfumes is created through a mixture of ingredients, including naturals, which are all based on carbon elements.
Ingredients will be designed following the FiveCarbon Path, which focuses on:
- Increasing the use of renewable Carbon
- Increasing Carbon efficiency in synthesis
- Maximizing biodegradable Carbon
- Increasing the ‘odour per Carbon ratio’ with high impact material
- Using upcycled Carbon from side streams
“Our FiveCarbon Path vision is another step in demonstrating our commitment to finding new pathways for the production of existing molecules and the delivery of novel ones,” said Jeremy Compton, head of fragrance science and technology. “Being eco-minded, this is a vision to define what we do in the future and how we measure our output against specific, clear sustainability criteria for each of the five goals. It will be ultimately reflected in increased sustainability of our fragrance creations.”